Dan-O’s Seasoning and Pappy & Co. Give a Piece of Kentucky Bourbon History a Second Life

Pappy Dan Sprinkles Smoky Barrel BBQ brings the real smoke of a 15-year-old Pappy Van Winkle^® oak bourbon barrel to the table in a distinctive Kentucky collaboration.

LOUISVILLE, Ky.--(BUSINESS WIRE)--In Kentucky, great bourbon is more than a drink. It’s craft, patience, tradition and a deep respect for the time and craftsmanship behind every barrel. Now, two Kentucky brands are giving a piece of that bourbon heritage a second life—this time, on the plate.

Dan-O’s Seasoning and Pappy & Co. have joined forces to create Pappy Dan Sprinkles Smoky Barrel BBQ, a limited special-release seasoning inspired by a 15-year-old Pappy Van Winkle^® oak bourbon barrel.

What makes it distinctive is what comes from the barrel: real smoke. Rather than relying on artificial smoke flavor, Pappy Dan Sprinkles uses real smoke from the barrels to create its signature smoky profile, bringing the deep, savory character of Kentucky bourbon country to BBQ, pork, steaks, burgers and more.

The seasoning is natural, non-GMO and made without seed oils, combining Dan-O’s Seasoning’s commitment to high-quality ingredients with Pappy & Co.’s connection to Kentucky bourbon heritage.

“This is Kentucky flavor in a whole new way,” said Dan Oliver, founder of Dan-O’s Seasoning. “We’ve got a 15-year-old bourbon barrel, a great Kentucky partner and real smoke from that barrel going into a seasoning. You don’t get an opportunity to make something like this every day. We knew we had to do it the Dan-O’s way.”

The collaboration brings together two distinctly Kentucky stories: Pappy & Co.’s connection to the legacy and culture of Kentucky bourbon and Dan-O’s Seasoning’s Louisville-born approach to big, unexpected flavor. The special release is available through Dan-O’s Seasoning’s website and Pappy & Co.

A Kentucky barrel. A second life. A whole lotta flavor.

For Dan-O’s Seasoning, Pappy Dan Sprinkles is another example of the brand’s pursuit of unexpected flavor experiences and its belief that great food starts with great ingredients and a willingness to do things differently.

“We’ve used our barrels to age food products for years, but we’ve always wanted to explore what their natural wood smoke could bring to barbecue,” said Carrie Van Winkle Greener, Co-Founder, Pappy & Co, “Dan-O’s felt like the perfect partner because of our shared commitment to quality, creativity and having fun along the way. Together, we’ve created something truly special that neither brand would have made on its own."

ABOUT PAPPY DAN SPRINKLES

Pappy Dan Sprinkles Smoky Barrel BBQ is a special-release collaboration from Dan-O’s and Pappy & Co. inspired by the character of a 15-year Pappy Van Winkle^® oak bourbon barrel. With smoky, savory flavor and deep barrel-inspired character, the seasoning is designed for BBQ, grilling and beyond.

ABOUT DAN-O’S SEASONING

Dan-O’s Seasoning was founded in 2015 by Dan Oliver in Louisville, KY. They are a flavor-first seasoning brand on a mission to change the way the world seasons food. With a massive social media following and presence in more than 22,000 retailers nationwide, Dan-O’s is one of the fastest-growing seasoning brands in the country.

ABOUT PAPPY & CO.

Pappy & Co. is a family-owned company inspired by the legacy and craftsmanship of the Van Winkle family. The company creates thoughtfully made goods rooted in bourbon culture, Kentucky heritage and the appreciation of a well-lived life.