Valuedynamx, a Collinson Company, Names Emma Kisby as Chief Executive Officer to Drive Data-Led, AI-Powered Growth

Leading global provider of purchase rewards for the world's biggest travel, retail and financial services brands expands its international reach under new leadership

LONDON--(BUSINESS WIRE)--Valuedynamx, a Collinson Company and leading provider of purchase rewards, has appointed Emma Kisby as its new Chief Executive Officer to lead the business into its next phase of growth.

As data, payments, loyalty and commerce converge and AI continues to reshape how consumers discover and purchase, Kisby will focus on scaling Valuedynamx's international presence, advancing its technology and data capabilities, and driving innovation that creates greater commercial value for clients and their customers.

Kisby joined Valuedynamx earlier this year as Chief Transformation Officer, where she led a comprehensive review of the business and played a key role in defining its strategy for the next phase of growth. She brings a career spanning loyalty, payments, data and commerce. She recently scaled a fintech from concept to a multi-million-pound revenue business, and was part of the founding team that launched i2c, Aimia's data analytics business, which went on to become Nectar 360. She has also held roles at IAG Loyalty, Virgin, Nectar and Tesco, and has advised numerous FTSE 100 companies on their data and customer engagement strategies.

"Valuedynamx has the unique position of connecting merchants, issuers and brands to engage and reward customers automatically at the point of sale," said Kisby. "The transactional data we handle every day is becoming one of the most valuable currencies in commerce. As the pace of change increases, I am dedicated to ensuring Valuedynamx continues to add even more value to some of the biggest and best-known brands across travel, retail and the financial services sector."

"The talented team at Valuedynamx have built a strong platform, and I am confident that under Emma's dynamic leadership, we can build a sustainable future for the business to accelerate its growth in the years ahead," said David Evans, Group Managing Director of The Collinson Group.

As CEO, Kisby will oversee a platform that, in 2025 alone, saw more than a billion pounds worth of transactions flow through Valuedynamx — a network that reaches over 400 million consumers, maintains 50,000 retail and travel partners, and provides more than 400,000 rewards in more than 180 countries.

Valuedynamx is also backed by significant investment from The Collinson Group as Kisby steps into the role. The Group recently secured a new £350 million revolving credit facility to support its next phase of international growth and innovation, following a record financial year in which Group revenue reached £2 billion. The facility will support a £500 million investment programme over the next five years, funding, among other priorities, the technology and data capability behind Valuedynamx's next phase of development.

As Valuedynamx enters its next phase of growth, visit https://valuedynamx.com/ to learn more about the business and its rewards offerings.

About Valuedynamx:

Valuedynamx is a leading global provider of curated, data-driven omnichannel purchase rewards. Part of The Collinson Group, a group acknowledged for delivering the world's most valued travel ecosystem, Valuedynamx combines its expertise across payments, card-linking, affiliate marketing, earning and redemption into a single entity that delivers relevant and engaging solutions for its clients. Valuedynamx enhances customer loyalty and drives transactional engagement for some of the world’s largest airlines, banks, financial institutions and hotel groups. Valuedynamx supports over 400 million consumers, maintains 50,000 retail and travel partners and provides more than 400,000 rewards in more than 180 countries.

The Collinson Group has more than 40 years loyalty and customer engagement experience on delivering loyalty commerce solutions. The organization has been at the forefront of loyalty innovation, continually evolving and building capability to meet the changing needs of clients and their customers.