Coterie's Bun Balm Wins 2026 Allure Best of Beauty Award

Coterie's win places Bun Balm among a rare handful of baby care products to earn this recognition in Allure's 30-year history

NEW YORK--(BUSINESS WIRE)--Coterie, the premium baby care brand known for clean, high-performing diapering products, today revealed that its Bun Balm has been named a winner of the 2026 Allure Best of Beauty Award. This is an especially notable achievement, as Allure has no dedicated baby category within the awards; Bun Balm competed in the clean/sensitive category against the beauty industry's top skincare products and came out on top. The win lands just one year after Coterie's skincare line launched in September 2025.

Allure’s Best of Beauty celebrates its 30th anniversary this year, making its iconic red seal - the beauty industry's most trusted mark of excellence - even more meaningful. Since 1996, Allure's Best of Beauty Awards have set the industry standard, with editors rigorously testing thousands of submissions each year to identify the products that perform and signal that a product is worthy of consumers’ time, money, and devotion.

Coterie’s Bun Balm breaks from traditional diaper creams by offering a clean, effective alternative to petrolatum- and zinc oxide-based products. Since hitting the market last year, Coterie's Bun Balm has quickly become the brand's fastest-adopted, best-selling skincare product. Built with the same uncompromising standards that define Coterie's diapers, Bun Balm extends the brand's commitment to innovation into skincare, pairing clean, clinically proven ingredients with exceptional efficacy.

Engineered to shift the paradigm of baby skincare from reactive treatment to proactive protection, it is pH-balanced, microbiome-friendly, National Eczema Association Seal of Acceptance™ and EWG Verified® certified, and free from fragrance, petrolatum, zinc, parabens, and other harsh ingredients. Beyond diapering, Bun Balm addresses dry patches on elbows and cheeks, and its wide-mouth jar does away with the leaky tubes typical of the category – easy, clean, and effective for the whole family to use.

“When we set out to develop Bun Balm, I wanted something gentle and safe enough for my girls, but good enough that I'd reach for it myself, as a salve, a cuticle balm, a highlighter, anything,” said Jess Jacobs, Coterie CEO. “We didn't build Coterie like a traditional baby brand. We built it for parents who won't settle, whether that's for their kids or for themselves. This win is proof that instinct was right all along."

Bun Balm is available on coterie.com in full size and as part of The Minis set. The Bun Balm mini size is now available exclusively at Whole Foods Market.

About Coterie

Coterie is the leading premium baby care brand dedicated to changing everything about changing. They engineer thoughtful diapering solutions of the highest quality to make parents’ lives easier. With over 500 million diapers sold to date and serving over 300,000 families since 2019, Coterie has engineered high-quality, high-performing diapering products designed to support the comfort and well-being of babies and their families. Combining innovative technology, superior materials, and rigorous testing, Coterie delivers reliable essentials–including diapers, wipes, and skincare–crafted to offer unmatched softness and performance, and addressing skin sensitivity. As the first diaper brand to publish third-party lab testing results, Coterie is committed to product safety and transparency and empowering parents with peace of mind. The company also offers a concierge subscription service that allows parents to seamlessly manage orders, ensuring they never run out of the products they trust. Coterie is the fastest-growing premium baby brand, and ranks as the #1 diaper brand with all its current retail partners, including Whole Foods, Wegmans, and Erewhon. For more information, please visit www.coterie.com.