Petsense by Tractor Supply Launches Round-Up Campaign to Support K9s for Warriors

The in-store round-up fundraiser runs through Veterans Day at Petsense stores nationwide, with funds raised going on to train service dogs for veterans

BRENTWOOD, Tenn.--(BUSINESS WIRE)--Petsense by Tractor Supply, a wholly owned subsidiary of Tractor Supply Company (NASDAQ: TSCO), invites customers nationwide to round up their purchases at checkout through Veterans Day, Nov. 11, to benefit K9s For Warriors, the nation's leading provider of trained service dogs to veterans living with PTSD and other invisible wounds of war.

“Our customers have a way of showing up for their neighbors, and rounding up at the register is one of the simplest ways they can make a difference,” said Shawn Blankenship, Vice President of Petsense by Tractor Supply. “We’re grateful to bring the campaign back this fall and give our customers another opportunity to support veterans in the communities we serve.”

In 2025, more than 157,000 Petsense customers rounded up an average of 81 cents at checkout, collectively raising more than $130,000 to support the training and pairing of two service dogs. One of those dogs is Nash, a Labradoodle who entered formal training this summer. Nash is undergoing training at K9s For Warriors’ Shari Duval National Headquarters in Ponte Vedra, Florida, where he is learning comforting and grounding techniques, including a command called “my lap,” in which he rests his front paws across his handler’s lap to provide deep compression therapy, calming anxiety. Nash is expected to graduate and be paired with his veteran in the fall of 2026.

“Every round-up at the register represents more than a few extra cents — it helps create a life-changing bond between a Veteran and a Service Dog,” said K9s For Warriors Chief Revenue Officer Lindsay Grayson. “We are incredibly grateful to Petsense by Tractor Supply and its customers for continuing to show up for our nation’s Veterans. Together, these small acts of generosity help make it possible to rescue, train and pair more Service Dogs with Veterans who need them most.”

Honoring Veterans Through Hometown Heroes Program
In addition to supporting K9s For Warriors, Petsense by Tractor Supply will honor veterans and first responders this fall with several “Honoring Heroes Days,” where service members and first responders verified through Tractor Supply’s Hometown Heroes program will receive an additional 10 percent off their transaction. Upcoming offers include:

• Honoring Heroes Days: “First Responders Day” (Oct. 28), “Hometown Heroes Day” (Nov. 7) and “Veterans Day” (Nov. 11): Verified Hometown Heroes receive 10 percent off in stores nationwide.
• Oct. 26 through Nov. 11: Shop all three 10 percent off days and receive an additional $5 in Neighbor's Club Rewards.
• Oct. 26 through Nov. 15: Spend $60 on 4health or Retriever pet food and receive $5 in Neighbor's Club Rewards.

Round-up donations are accepted at checkout at every Petsense by Tractor Supply store and require no minimum purchase. For more information on the K9s For Warriors campaign, Hometown Heroes offers and participating locations, visit www.petsense.com.

About Petsense by Tractor Supply
Petsense by Tractor Supply, a wholly owned subsidiary of Tractor Supply Company (NASDAQ: TSCO), is a pet specialty retailer focused on meeting the needs of pet owners, primarily in small and mid-size communities. Founded in 2005, Petsense by Tractor Supply specializes in providing a large assortment of pet food, supplies and services, such as grooming, and offering customers a tailored experience while providing the top-quality products they need at a price they love. Petsense by Tractor Supply carries a range of nationally recognized brands including Fromm, Orijen, Acana, Purina Pro Plan, Hill's Science Diet, Victor, Royal Canin, and NutriSource. Petsense by Tractor Supply is also committed to promoting responsible pet ownership through pet adoptions, community involvement and education. June 27, 2026, the Company operated 209 total Petsense stores across 23 states. For more information on Petsense by Tractor Supply, visit www.Petsense.com.

About K9s For Warriors
Determined to end Veteran suicide, K9s For Warriors is the nation’s leading nonprofit organization that provides trained Service Dogs to military Veterans nationwide suffering from PTSD, traumatic brain injury, and/or military sexual trauma — at no financial cost to the Veteran. Backed by groundbreaking scientific research from the University of Arizona’s OHAIRE Lab, the program demonstrates how Service Dogs can help mitigate symptoms of PTSD while simultaneously restoring confidence and independence. Founded in 2011 as a 501(c)(3) nonprofit organization, K9s For Warriors is committed to saving lives at both ends of the leash by primarily rescuing dogs and pairing them with Veterans in need. The organization is also dedicated to raising awareness about Veterans’ mental health and driving policy-level reform. To date, K9s has paired more than 1,350 life-changing Service Dogs to Veterans across all 50 states and rescued more than 2,500 dogs.

Find more information at www.k9sforwarriors.org | Facebook | Instagram | LinkedIn