Sally Beauty COLORfest Named 2026 BeautyMatter Awards Finalist for “Best Event”

The recognition celebrates COLORfest’s immersive consumer experience and continued evolution, designed to inspire product discovery, education and self-expression through hair and nail color.

PLANO, Texas--(BUSINESS WIRE)--Sally Beauty, the industry-leading destination for professional-quality hair color, hair care and nails, is proud to announce that its March COLORfest event is a finalist in the 2026 BeautyMatterAwards in the “Best Event" category. The recognition highlights Sally Beauty’s innovative approach to creating meaningful, immersive consumer experiences that bring the brand’s color expertise and product assortment to life.

Sally Beauty debuted COLORfest in March 2026 as a month-long celebration of hair and nails, headlined by a consumer pop-up at The Grove in Los Angeles. The event brought together curated product offerings, expert guidance and encouraged self-expression through hair and nail color. The celebration drove more than 304 million total impressions across owned and earned channels, introduced thousands of new customers to Sally Beauty and drove meaningful increases in comparable sales.

The BeautyMatter Awards recognize the thinkers, makers and doers shaping the global beauty ecosystem. The “Best Event” category recognizes the concept and execution of a digital or live event series that is an extension of a brand or business. This recognition celebrates what COLORfest has been about from day one: creating meaningful moments that make hair and nail color more approachable, more inspiring and more connected to how today’s consumers want to discover, learn and express themselves.

Winners will be announced on December 7, 2026. For more information on additional finalists, and updates from Sally Beauty, visit Awards.BeautyMatter.com and SallyBeauty.com.

About Sally Beauty Holdings, Inc.

Sally Beauty Holdings, Inc. (NYSE: SBH), as the leader in professional hair color, sells and distributes professional beauty supplies globally through its Sally Beauty and Beauty Systems Group segments. Sally Beauty stores offer up to 7,000 products for hair color, hair care, nails, and skin care through proprietary brands such as Ion®, Bondbar®, Strawberry Leopard®, Generic Value Products®, Inspired by Nature® and Silk Elements® as well as professional lines such as Wella®, Clairol®, OPI®, L’Oreal®, Wahl® and Babyliss Pro®. Beauty Systems Group stores, branded as Cosmo Prof® or Armstrong McCall® stores, along with its outside sales consultants, sell up to 8,000 professionally branded products including Paul Mitchell®, Wella®, Matrix®, Schwarzkopf®, Kenra®, Goldwell®, Joico®, Amika® and Moroccanoil®, intended for use in salons and for resale by salons to retail consumers. For more information about Sally Beauty Holdings, Inc., please visit sallybeautyholdings.com/investor-relations.