Old El Paso™ is Bringing More Tex-Mex Flavor to the Soup Aisle with its First Broth Varieties and Two New Soups
Old El Paso™ is Bringing More Tex-Mex Flavor to the Soup Aisle with its First Broth Varieties and Two New Soups
From everyday cooking staples to hearty options ready in minutes, Old El Paso™ gives fans something new to savor this cozy season
Key Takeaways
- Old El Paso is launching its first broth varieties with Birria Style Beef Broth and Chicken Tinga Style Broth, expanding Tex-Mex flavors into everyday cooking staples with an easy, versatile way to add flavor to dishes including grains, ramen, pasta, soups, sauces and stews.
- Old El Paso is also expanding its canned soup lineup with Chipotle Steak Burrito Style Soup and Cheesy Beef Taco Style Soup, turning familiar taco and burrito favorites into hearty meals ready in minutes.
- The Old El Paso soups and 32 oz. restaurant-inspired broths are available now at retailers nationwide.
MINNEAPOLIS--(BUSINESS WIRE)--As temperatures drop and cozy season sets in, Old El Paso™ is bringing Tex-Mex inspired flavor beyond taco night with its first broth varieties and two new soups. The lineup includes Old El Paso Birria Style Beef Broth, Chicken Tinga Style Broth, Chipotle Steak Burrito Style Soup and Cheesy Beef Taco Style Soup.
Beef and Chicken Broth Add Flavor to Almost Any Meal
By introducing broths to its portfolio, Old El Paso is giving home cooks more ways to shake up what’s simmering on the stove. The 32 oz. restaurant-inspired broths add a punch of spice and a little fun to any home cooked meal — from grains and pasta to ramen, soups, sauces and stews. They’re gluten free and made with no artificial flavors.
The Old El Paso Birria Style Beef Broth is rich and zesty, seasoned with a smoky blend of chilis, garlic and lime, while Old El Paso Chicken Tinga Style Broth is savory and smoky with Tinga-style seasoning.
“There’s nothing better than a warm, flavorful meal as we head into fall, and we’re seeing consumers look for more ways to bring the Tex-Mex flavors they love to meals beyond taco night,” said Ben Bienert, Business Unit Director for Old El Paso at General Mills. “That inspired us to think about how Old El Paso could show up in even more cooking occasions. Our new versatile broths make it easy to bring bold Tex-Mex flavor to busy weeknight dinners, a lunch staple or as the starting point for something completely new.”
Flavor-Packed Canned Soups Take Taco Tuesday Beyond the Shell
Old El Paso is also expanding its canned soup lineup with two hearty varieties inspired by familiar taco and burrito recipes. Ready in minutes on the stovetop or in the microwave, the soups offer 12 to 16 grams of protein per can and are gluten free with no artificial flavors.
The Old El Paso Chipotle Steak Burrito Style Soup is a mild, chunky combination of beef, rice, tomatoes and corn, while Old El Paso™ Cheesy Beef Taco Style Soup combines beef patty crumbles, tomatoes, corn, jalapeño peppers and black beans with cheddar and cream cheese.
Bringing Tex-Mex Inspiration Home
Old El Paso™ Birria Style Beef Broth, Chicken Tinga Style Broth, Chipotle Steak Burrito Style Soup and Cheesy Beef Taco Style Soup are available now in retailers nationwide. For more information and recipe inspiration featuring the new broths, visit OldElPaso.com/recipes/broth or @oldelpaso on Instagram.
About General Mills
General Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso™, Pillsbury, Betty Crocker, Totino’s, Annie’s, Wanchai Ferry and more. General Mills generated fiscal 2026 net sales of U.S. $18 billion. In addition, the company’s share of non-consolidated joint venture net sales totaled U.S. $1 billion. For more information, visit www.generalmills.com.
Contacts
General Mills Communications
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media.line@genmills.com
Edelman
Julia O'Leary
Julia.Oleary@edelman.com
