Dynasty Financial Partners Builds its Next-Generation AI OS for Wealth on Claude

Advisors Make the Decisions. Dynasty AI Does the Work

ST. PETERSBURG, Fla.--(BUSINESS WIRE)--Dynasty Financial Partners (“Dynasty”), a leading wealthtech platform for independent registered investment advisors (RIAs), today unveiled the next generation of Dynasty AI: a true AI operating system for wealth management, powered by Anthropic’s Claude models.

Advisors can ask a question across every client, account, and document in their book, get an answer, and turn it into a proposal, report, or pre-filled paperwork ready for their review without ever leaving Dynasty Desktop. Dynasty believes the math of the industry demands the next generation of technology tools to give advisors capacity to do something very human: help more people. When RIAs are Powered by Dynasty, human advice doesn’t get replaced, it gets concentrated on the things clients care most about.

Shirl Penney, Dynasty Founder and Chief Executive Officer, will join Anthropic's Head of Asset and Wealth Management Peter Nolan, Charles Schwab’s Head of Advisor Services Jon Beatty, and Ritholtz Wealth Management Managing Partner Michael Batnick on the Future Proof main stage this week for a conversation on how AI is rewriting the rules of wealth management.

“This is the moment the industry stops adapting to AI and starts running on it,” said Penney. “The way we see it, Anthropic is the engine, Dynasty builds the plane, and the advisor is always the pilot. We build the plane so advisors can fly it, at scale, safely, without ever touching the machinery underneath. The result is, we are not giving advisors another dashboard, we are giving them their time back!”

The Clearest Proof Point Yet

AI has been live in the Dynasty Desktop for two years. What Dynasty is announcing with Anthropic is a different order of magnitude: a book-level AI layer that reasons across every client, account, and document an advisor owns, then turns that reasoning into polished work product. Dashboards make advisors more informed; the Dynasty AI OS makes them more capable.

“We couldn’t be more aligned with Anthropic on helping to power the independent movement,” Penney said. “Dynasty advisors demand simplicity, and now they have Claude’s frontier models built right into the Desktop where all their business and client data already live. On top of that, our AI lets advisors bring their own playbooks, templates, and points of view, alongside skills Dynasty has built from over a decade and a half working alongside some of the most elite RIAs in the country. The result is AI that supports your business. Full stop.”

“Dynasty has built a leading integrated operating system in the RIA space, and it is exactly the kind of platform we built Claude to power. This shows what happens when frontier intelligence meets an operator who has spent years turning fragmented data into a single, usable view of the advisor’s business. We are proud to stand behind Dynasty as they push the wealth ecosystem forward,” said Nolan.

Book-Level AI Chat: The Hardest Question, Answered

Book-Level AI Chat gives advisors a single conversational layer with full context across every client, account, and document they manage.

The capability is built to answer what sounds like the simplest question an advisor could ask: "Who should I talk to today?" Answered at the surface, it is easy. Answered properly, it is the hardest question on the platform. A last-activity date or a recent email does not answer it. Dynasty AI reasons across CRM activity and open tasks, email and meeting transcripts, account values and what moved this week, household documents, planning data, and industry knowledge about what actually warrants a call and when. The answer is shaped by firm-specific and advisor-specific definitions of priorities, and it is built to run for every advisor at a cost that works at scale.

“Getting the raw data isn’t the hard part anymore,” said Leslie Norman, Dynasty’s Chief Technology Officer. “The hard part is the reasoning layer that knows you, your clients, and your operations, with a clean, reconciled view of your business. Five years of infrastructure work and material investment is why we can do this today, and why it is not just another chatbot answering questions. It is the foundation for a Chief of Staff that helps curate an advisor’s day.”

Polished Work Product, Not Just Data

Nobody wants just data. They want answers, and the work done. Dynasty AI now generates client and prospect proposals, reports, and branded presentations natively inside Dynasty Desktop using Claude models. One click turns the full picture of a household into a deliverable for advisors, right where the data already lives. With Dynasty’s operating system, the same engine can agentically pre-fill account paperwork and client forms from the household record, cutting out the manual re-keying that slows down onboarding and account maintenance.

AI That Runs on Your Playbook

Skills and knowledge feed the AI experiences throughout Dynasty Desktop, personalizing them to each RIA and turning repeatable work into reproducible skills and workflows. Advisors bring their own playbooks and templates; Dynasty layers in skills and knowledge built from studying behaviors of some of the most elite RIAs in the country. The result is AI that reflects how a specific firm operates, not a generic assistant.

Built for Security, Compliance, and Scale

Dynasty layers data management, security, and compliance guardrails on top of Anthropic’s models, along with a proprietary intelligence layer that routes every request to the right Claude model for the job at hand. The result is a fast, reliable AI experience advisors can run all day, every day, at scale, and it protects the robust margins Dynasty firms have built.

Because Dynasty’s connectivity and data infrastructure already make the ecosystem AI-ready inside the Desktop, data reaches Claude already reconciled and usable, across every system an advisor runs on today.

“At Dynasty, we don’t want advisors spending time on AI. We want them spending more time with clients because of what AI can produce for them,” said Marc Hineman, Dynasty’s Chief Operating Officer. “Advisors need to know three things: who to talk to, what to talk to them about, and how to improve that client’s situation.”

What’s Next

Book-Level AI is the latest innovation from Dynasty Labs, the firm's innovation arm, launched in September of 2025 to commercialize emerging technology for its network. It follows the industry-first partnership with Wealth.com announced earlier this year, which embedded Wealth.com’s Ester AI directly into Dynasty Desktop.

Dynasty's roadmap includes an expanding Model Context Protocol (MCP) gateway for deeper ecosystem connections into the advisor experience, and a Virtual Chief of Staff that proactively curates an advisor's entire day. Dynasty’s goal is to stay on the cutting edge of technology innovation so its advisors can spend their time focused on helping their clients.

Dynasty's recent infrastructure upgrade was completed by its in-house engineering team in collaboration with Anthropic. Book-Level AI Chat is in early release with select firms today, with a broad rollout planned across Dynasty's network of 60 independent firms, with more than $135 billion on the platform, later in the fourth quarter of 2026. Dynasty’s Virtual Chief of Staff (VCOS) will be available to firms in the Dynasty Network in the first quarter of 2027.

About Dynasty

Dynasty Financial Partners empowers independent wealth management firms with an open architecture platform built for growth: technology, business services, and holistic investment management capabilities, all in one place. At the center of that platform is Dynasty AI OS, an industry-leading RIA Desktop, giving advisors a single system of intelligence across every client, account, and document they manage. Dynasty pairs that technology with one of the largest investment platforms in the RIA space, built on proprietary and third-party solutions, and Dynasty Securities, a leading Investment Bank and capital provider dedicated exclusively to the wealth and asset management industries, delivering M&A advisory, growth capital, and strategic guidance to firms at every stage of their journey. Through Dynasty Connect, the firm's business development engine, Dynasty helps clients find their next independent advisor, and helps advisors find their next chapter, whether that means launching an independent firm, acquiring another practice, or joining forces with one of the leading RIAs already inside the Dynasty network. This is Supported Independence^®: the freedom to run the business an advisor's way, the full weight of an institutional platform behind them, and a network of the country's top RIAs beside them. Independent, but not alone^®.

For more information, visit www.dynastyfinancialpartners.com.

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