Stensul advances enterprise marketing toward AI-run campaigns

New capabilities let enterprises use their existing AI tools and agents to create campaigns within approved requirements and brand controls.

NEW YORK--(BUSINESS WIRE)--Stensul, the AI governance platform for enterprise email marketing, today announced new capabilities in its September release that move large enterprises toward a new campaign operating model: their AI agents handle production — from brief through campaign assembly and preparation for activation — within Stensul’s governance, while people direct strategy, manage exceptions, and oversee approvals.

Key new features include expanded MCP powers for real-time governance of AI and agents, the ability to turn a completed Figma design into a reusable Stensul module, and extended QA automation to flag errors early.

“With Stensul, our AI can now handle images, links, and copy for our pre-templated emails,” said Justin Price, Multichannel Marketing Leader at the Milwaukee Bucks, an early user of the new release. “Completing these requests more efficiently via MCP allows our team to invest even more time in multichannel creative campaigns.”

By applying governance across both AI agents and humans on a continuous basis — from templates, imagery, tracking, audience logic, and brand checks, through to approval — Stensul allows AI to shoulder more of the work and marketers to safely ship more campaigns, with higher personalization and better results.

“Our customers are moving toward a new campaign operating model, where AI agents handle production at scale and people focus on strategy, judgment, and exceptions,” said Manlio Carrelli, CEO of Stensul. “Stensul provides the governance layer that enables this shift across the tools enterprises already use — so campaign volume and personalization can grow without production effort growing alongside them.”

Building blocks for the campaign workflow ahead

The September release adds capabilities enterprises can use today:

• AI agents can complete more campaign work through the Stensul MCP. Agents can start from a Workfront brief, select an appropriate Stensul template or approved email, add approved imagery, generate alt text, apply tracking parameters, create content for predefined audience segments, and preview the resulting email before handoff.
• Turn Figma designs into editable, governed campaign modules. Our expanded Figma integration lets authorized designers create new modules and publish them directly to the Stensul library, extending the ability to edit existing ones. Marketers and AI can then use those modules to build campaigns, updating text and other permitted elements within each module’s governance rules and their own access permissions. Each design becomes a reusable, adaptable campaign asset, without an administrator having to rebuild it.
• Extended QA automation to catch errors and avoid rebuilds. Administrators set the rules for what is required, and automation then catches the mistakes, like missing subject lines and stray placeholder text. By reducing glitches at the point of creation, marketers avoid costly rebuild and review cycles later.

The new capabilities connect steps that are typically separated across briefs, AI tools, design files, campaign builders, and review processes. Marketing operations teams establish the approved starting points and requirements once. Marketers, designers, and AI agents can then create within those boundaries.

The new functionality is available to marketing and AI teams today. Enterprise marketing teams can learn more at stensul.com.

About Stensul

Stensul turns AI creation into campaigns cleared to go live. Its Governed Creation™ Platform helps enterprise marketing teams create campaign content inside the brand, compliance, accessibility, permission, workflow, and approval rules that determine whether it can reach the market. More approved campaigns go live, and less work gets stuck. Learn more at stensul.com.