Windsor Makes Last-Minute Fashion More Accessible With DoorDash

The nationwide fashion and lifestyle brand has tapped into the new delivery offering to give customers a faster way to shop for last-minute plans.

LOS ANGELES--(BUSINESS WIRE)--Windsor, the nationwide fashion retailer known for their trend-forward styles for everyday and occasions, is making it easier than ever for customers to get dressed with the launch of its DoorDash delivery offering. Following its initial launch across 20 stores in the Dallas and Houston area in early July, the brand has since expanded to 15 additional stores across Georgia and Nevada to bring convenient, on-demand fashion delivery to even more customers.

Through DoorDash, customers can shop select styles from Windsor and have their orders delivered in under 60 minutes. By doing this, the brand is offering its consumers a way to find the perfect look even when plans come together at the last minute.

Since launching, the brand has sold over 1187 units through the on-demand delivery service and generated over $36K in incremental sales which shows how customers are using the delivery platform. From this, the brand has learned more about their customers' shopping patterns who tend to turn to DoorDash primarily on the weekends for any last minute needs. Mini dresses, going-out looks, boots, vacation-styles have been the top styles in demand from the brand.

“We’re excited to launch Windsor on DoorDash, expanding our reach and giving more customers the opportunity to discover our trend-driven assortment exactly when they need it,” said Freya Seeger, Sr. Director of Ecommerce at Windsor. “It’s another way Windsor is there for our customer in all of life’s moments, while delivering the buy-now, wear-now experience she’s looking for.”

What sets the brand apart from other retailers on the platform is that it is one of the few young women’s fashion brands that is specifically catering to going-out and Friday-night fashion. As Windsor continues to expand its DoorDash footprint, they will continue to connect with customers to meet them where they are and provide them with fashion offerings in the moments when they need it the most.

ABOUT WINDSOR:

Founded in 1937 in Southern California, Windsor Fashions LLC has grown from a family-owned boutique into a national style authority. The brand is stepping into a new era, blending its heritage with a fresh, fashion-forward point of view that reflects the modern woman at the heart of today’s culture.

Windsor is redefining what it means to dress for life’s moments with curated looks that feel effortless, confident, and current. With nearly 350 stores and over 4,100 team members across the country, Windsor blends the ease of digital discovery with the energy of in-person shopping, creating spaces where women can explore, connect, and celebrate personal style. From standout looks for nights out and special occasions to elevated essentials for every day, Windsor continues to inspire women to show up as the best version of themselves. For more information, please visit: Windsorstore.com.