Blue Buffalo Launches New Limited-Edition Game Day Nudges® and Health Bars® Touchdown Treats for Football Season

Include dogs in tailgates and watch party activities with festive treats made just for them

Key Takeaways:

• Blue Buffalo launches limited-time dog treats for football season: Game Day Nudges and Health Bars Touchdown Treats.
• Game Day Nudges are available in Steak Grillers, Chicken Jerky Cut and Chicken Pot Pie flavors and feature limited-edition game-day packaging.
• Health Bars Touchdown Treats are football-shaped and Bacon, Egg & Cheese flavored with oven-baked, real USA bacon.
• Game Day Nudges are available now at participating retailers nationwide; Health Bars Touchdown Treats arrive nationwide November 2.

MINNEAPOLIS--(BUSINESS WIRE)--As sports fans across the country gear up for another football season, Blue Buffalo is helping dogs get in on the tailgate action, too, with limited-time treats: Game Day Nudges and Health Bars Touchdown Treats.

"Game day is a whole-family occasion, and for many households, that includes their dog,” said Ashley Soukup, Business Unit Director for Cat Feeding and Dog Treating at General Mills. “We created Game Day Nudges and Health Bars Touchdown Treats to give pet parents an easy way to include their furry family members in game day rituals, allowing them to cheer on the home team with the high-quality and flavorful snacks they deserve.”

Blue Buffalo’s New Game Day Nudges for Football Fans and Their Pets

The Game Day Nudges lineup features special football packaging and comes in the popular Steak Grillers, Chicken Jerky Cut and Chicken Pot Pie flavors. Crafted with real meat and made with no artificial preservatives, no flags will be called on these drool-worthy bites.

Football-Shaped Health Bars Touchdown Treats Join the Game Day Lineup

Give your dog a treat fit for game day with football-shaped Health Bars Touchdown Treats. Bacon, Egg & Cheese flavored, these game-day bites are oven-baked for an irresistible crunch, made with real USA bacon and enhanced with vitamins and minerals to power your pet through all four quarters.

How to Buy Blue Buffalo Game Day Treats for Your Tailgate

Game Day Nudges are available now at participating retailers nationwide in-store and online. Health Bars Touchdown Treats will be available starting November 2 at retailers nationwide.

For more information about Blue Buffalo products, visit BlueBuffalo.com.

About General Mills

General Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Totino’s, Annie’s, Wanchai Ferry and more. General Mills generated fiscal 2026 net sales of U.S. $18 billion. In addition, the company’s share of non-consolidated joint venture net sales totaled U.S. $1 billion. For more information, visit www.generalmills.com.

About Blue Buffalo

Blue Buffalo started with a promise made to a lovable Airedale named Blue who struggled with cancer, the #1 disease-related killer of dogs and cats. His family, the Bishops, wanted to feed him the best food possible, so they searched for food with high-quality ingredients, but decided to create something even better – natural pet food for dogs and cats with nutritious ingredients, real meat first, and some of the highest standards in the industry. Since Day 1, BLUE’s team of veterinarians and animal nutritionists have carefully selected high-quality, natural ingredients and upheld its True BLUE Promise to dog and cat pet parents – real meat as the first ingredient with NO chicken (or poultry) by-product meals, NO corn, wheat or soy, and NO artificial flavors or preservatives. The result is a portfolio of high-quality, natural food and treats that both dogs and cats love. This simple idea: “Love them like family. Feed them like family.” lives on today in every Blue Buffalo recipe. Visit BlueBuffalo.com to learn more.