Seoul Nights Light Up Hanoi: Seoul Tourism Organization Brings ‘SEOUL NIGHT MARKET’ to AEON Mall Ha Dong

Three-day pop-up offers visitors in Vietnam a hands-on taste of Seoul after dark

SEOUL, South Korea--(BUSINESS WIRE)--The Seoul Tourism Organization (STO) will run “SEOUL NIGHT MARKET,” a hands-on Seoul tourism promotion booth, at AEON Mall Ha Dong in Hanoi, Vietnam, from Friday, Sept. 11 through Sunday, Sept. 13.

Open daily from 10 a.m. to 10 p.m., the pop-up is built around the theme “Seoul at Night,” bringing the food, play and culture of the city after dark to local visitors in Vietnam.

Moving from booth to booth, visitors can take part in a program that engages every sense, including tastings of K-ramyeon and popular Korean snacks, a workshop to make their own traditional knot keyring, and a Seoul landmark game with official Seoul goods as prizes.

The STO will also give away the “Discover Seoul Pass (DSP) Heritage Edition” on site on a first-come, first-served basis. Available exclusively to international visitors, the pass offers free admission to Seoul’s four main palaces and other major historical and cultural sites.

“We hope visitors in Vietnam will experience the charm of Seoul’s nights first-hand, right in the heart of Hanoi,” said Park Jin-hyuk, Head of the Global Marketing Team at the STO. “We look forward to this event leading to actual visits to Seoul.”

About the Seoul Tourism Organization

The Seoul Tourism Organization (STO) was established to promote the tourism industry and revitalize the local economy by creating a global brand for the city of Seoul to increase its recognition across the world.