Calvin Klein Launches Fall 2026 “Feel the Fit” Denim Campaign Starring Sadie Sink

New multi-chapter campaign captures the feeling of pulling on the perfect pair of jeans

NEW YORK--(BUSINESS WIRE)--Calvin Klein, Inc., part of PVH Corp. [NYSE:PVH], today unveils the second chapter of its Fall 2026 “Feel the Fit” denim campaign starring acclaimed Tony Award-nominated actor Sadie Sink. Celebrating the confidence that comes when the fit feels right, the campaign sees Sadie bring her instinctive style and modern attitude to iconic Calvin Klein jeans.

“Denim has always been a staple in my wardrobe, so partnering with Calvin Klein on this campaign felt completely natural,” said Sadie Sink. “I love the idea behind ‘Feel the Fit.’ The right pair of jeans has a way of changing how you carry yourself from the moment you put them on. Every look let me explore a different side of my style while still feeling completely like me.”

Directed by Aidan Zamiri, the campaign follows Sadie through a series of everyday scenes where slipping into her Calvin Klein jeans sparks a shift in energy. As unexpected moments unfold around her, Sadie moves through each with natural confidence and ease, showing how the right jeans can change everything. A bold soundtrack heightens the action, infusing every frame with signature Calvin Klein energy.

For Fall 2026, Calvin Klein introduces a range of denim fits designed to make finding your perfect pair effortless. The iconic 90s Straight Jean returns in fresh washes for laidback, polished fall styling. The Low Rise Baggy Jean’s low, loose fit adds a relaxed edge to any look, while the High Rise Loose Jean offers a sleek, body-defining silhouette in rich dark rinses. Styled throughout the campaign, each fit brings its own attitude to signature Calvin Klein denim.

The campaign launches globally on September 1^st across Calvin Klein retail, calvinklein.com and social platforms, as well as high-impact out-of-home placements.

“Feel The Fit” continues Calvin Klein’s legacy of capturing defining cultural talent in iconic denim, bringing a new generation’s perspective to the brand’s signature sensuality and stripped-back style.

Stay tuned for the final chapter.

Campaign Assets: HERE

Campaign Credits:
Directed and photographed by Aidan Zamiri

Editorial Credits:
Calvin Klein

Social: @calvinklein

About Calvin Klein
Calvin Klein is one of the world’s leading global fashion lifestyle brands, founded in New York in 1968. Shaped by a way of living that meets culture, the brand’s distinctive, modern aesthetic informs its approach to iconic product design and influential brand storytelling.

Across underwear, jeans, apparel, accessories, home and fragrance, Calvin Klein creates essential pieces that translate its American fashion roots to an international audience. Global retail sales of Calvin Klein products were approximately $9 billion in 2025.