Cinnamon Toast Crunch™ and Chamoy Mega® Bring Their Signature Flavors Together With Two Limited-Edition Products

Cinnamon Toast Crunch Chamoy Mega Flavored Cereal and Chamoy Mega Cinnamon Toast Crunch CINNADUST™ Flavored Chamoy Sauce bring an unexpected spin to two fan-favorite brands

MINNEAPOLIS--(BUSINESS WIRE)--Cinnamon Toast Crunch™ and Chamoy Mega® — the #1 chamoy in the U.S. and Mexico — are teaming up to put their own spin on each other’s iconic flavors with two limited-edition releases. Cinnamon Toast Crunch Chamoy Mega Flavored Cereal gives the irresistible cereal squares a bold chamoy twist, while Chamoy Mega Cinnamon Toast Crunch CINNADUST Flavored Chamoy Sauce brings the unmistakable flavor of CINNADUST to the beloved sauce.

The craveable combination creates new ways to experience both brands — from pouring a bowl, grabbing a handful or adding a drizzle to sweet or savory treats.

Cinnamon Toast Crunch Brings Chamoy Mega Flavor to Its Iconic Cereal

The new Chamoy Mega flavored cereal brings the crunch fans know and love together with the sweet and spicy finish of Chamoy. Packed in a resealable pouch, the epic new cereal is ready for a bowl with milk or a handful straight from the pouch. Experiment with the flavor fusion further by adding it into a party mix or pairing it with a drizzle of even more Chamoy Mega sauce.

"Our fans have never been afraid to try something unexpected because they know that our CINNADUST makes everything taste better," said Megan Brooks, Business Unit Director for Cinnamon Toast Crunch at General Mills. “As sweet and tangy flavors show up across more snacking occasions, our collaboration with Chamoy Mega gives cereal lovers a playful way to experience that flavor trend with a twist on our iconic cereal squares.”

The limited-edition cereal will be available exclusively on CinnamonToastCrunch.com beginning August 31 at 12 p.m. CT, while supplies last.

Chamoy Mega Adds Cinnamon Toast Crunch’s CINNADUST Flavor to Its Signature Sauce

It takes two to get this tangy. In addition to the new cereal, fans can also get their hands on Chamoy Mega Cinnamon Toast Crunch CINNADUST Flavored Chamoy Sauce which combines the flavor of CINNADUST with the brand’s authentic Mexican flavor. The new sauce invites brand lovers to Make It Mega by drizzling it on snacks, fruit and more.

"We Mega Crunch-ed this collab," said Ale Cueva, Brand Partnerships and Licensing Manager for Mega Foods. "We aimed for something bold, and this flavor fusion exceeded all expectations. Bringing these two iconic brands together was a crossover we couldn't wait to share. Snacking will now be everyone's new favorite part of their day."

The new sauce will be available on the Chamoy Mega Amazon storefront beginning Sunday, September 13, at 12 p.m. CT, while supplies last.

Chamoy Mega is a trademark of Mega Alimentos S.A.P.I. De C.V.

About General Mills

General Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Totino’s, Annie’s, Wanchai Ferry and more. General Mills generated fiscal 2026 net sales of U.S. $18 billion. In addition, the company’s share of non-consolidated joint venture net sales totaled U.S. $1 billion. For more information, visit www.generalmills.com.

About CHAMOY MEGA®

We are a 100% Mexican company, offering products that improve food flavors. We lead through a strong value proposition built on competitive pricing, superior quality, and reliable service. We are deeply committed to the growth of our people, brands, customers, and communities. For more information, visit www.mega-foods.com.