Television Academy Names Parrot Analytics Official Insights Partner

Collaboration Will Provide Valuation, Audience, Talent and Brand Affinity Insights to Support the Television Academy’s Strategic Planning and Year-Round Initiatives

LOS ANGELES--(BUSINESS WIRE)--The Television Academy today announced a strategic partnership with Parrot Analytics, the global leader in IP valuation and entertainment analytics. As the Academy’s official insights partner, Parrot Analytics will provide tailored audience intelligence, valuation and brand affinity research to support strategic planning for the Emmy^® Awards and the Academy’s broader programming, outreach and membership initiatives.

Through the partnership, Parrot Analytics will help the Academy better understand audience composition, demand, sentiment and affinity across key markets; assess the reach and value of distribution opportunities; and identify opportunities for content, talent and brand partnerships. The collaboration will provide the Academy with a deeper understanding of how audiences connect with television, talent and cultural moments across platforms and markets.

“As the television landscape continues to evolve, timely insight is essential to how we plan for the Academy’s year-round initiatives,” said Susan Spencer, chief marketing officer and senior vice president, media and brand management, Television Academy. “Parrot Analytics will give us a deeper understanding of audience reach, composition and affinity across key markets, helping us make more informed strategic decisions while remaining true to our mission of celebrating excellence.”

The insights will support the Academy’s strategic planning, programming and partnership development and will have no role in the Emmy Awards competition or voting processes.

“For nearly 80 years, the Television Academy has set the standard for celebrating excellence in television,” said Wared Seger, chief executive officer, Parrot Analytics. “We are honored to bring our expertise in valuation, audience demand and brand affinity to support the Academy’s strategic priorities and help strengthen the reach and value of its flagship programs and partnerships.”

Drawing on audience behavior from more than 2 billion people worldwide, Parrot Analytics’ enterprise-grade AI platform provides a global view of how content, talent and brands connect with audiences, with safeguards that keep customer data from being used to train general-purpose AI models. Through this partnership, Parrot Analytics will provide tailored insights and strategic briefings to support the Academy’s strategic planning, programming and membership initiatives.

Parrot Analytics recently hosted a panel at the Academy’s Televerse 26 festival that explored how audiences and execs spot stories that travel, which countries are leading the global expansion of IP and how overseas trends shape and define what makes it to air.

About the Television Academy

The Television Academy strives to shape and advance the dynamic television landscape; cultivate a diverse, inclusive and accessible professional community; and advocate for the television industry while capturing the spirit of a new generation of content creators and industry professionals. Through innovative programs, publications and events, the Academy and its Foundation foster and empower storytellers. The Academy also celebrates those who excel in the industry recognizing their achievements through awards and accolades, including the renowned Emmy Award. Membership in the Academy is open to working professionals in the television industry. For more information, please visit TelevisionAcademy.com.

About Parrot Analytics

Parrot Analytics is the global authority on media, entertainment and sports intelligence, providing the strategic decision support that the world’s leading studios, producers, streamers, investors, sports organizations, government bodies and brands rely on to de-risk investment and maximize returns.

Trusted across the global media economy – from studios and streaming platforms to film funds, sports leagues and government bodies – Parrot Analytics informs capital allocation, acquisitions, programming and distribution strategy, and the valuation of IP and rights at the highest levels of the industry.

Measuring the demand and preferences of more than 2 billion audiences worldwide, Parrot Analytics’ enterprise-grade AI platform – with safeguards that keep customer data from being used to train general-purpose AI models – quantifies the value of content, talent, franchises and sports rights. This enables partners to forecast revenue, assess risk, optimize portfolio strategy and deliver predictable success.