Milldam Public Relations’ Adam Waitkunas to Lead ACEC Training on Data Center Community Engagement

90-Minute Data Center Community Relations Session Will Cover Media Relations, Community Benefit Agreements, Town Hall Strategy, and Other Tools for Navigating Public Engagement

BOSTON--(BUSINESS WIRE)--Milldam Public Relations, a leading public relations and community engagement firm specializing in the digital infrastructure space, today announced that its President, Adam Waitkunas in collaboration with the American Council of Engineering Companies (ACEC), will host a 90-minute virtual training session on August 21 from 12:00 to 1:30 p.m. EST, focused on helping companies navigate media and community responses to data center development.

As the data center industry continues to face increasing public scrutiny, engineering firms are being asked to go beyond design and technical expertise to help clients manage community engagement, political and social risk, and public perception. This training will give participants practical tools to assess community readiness, identify potential risks, build proactive engagement plans, prepare for town halls and public meetings, and manage media relations throughout a project's lifecycle.

What Participants Will Learn:

• How to assess community readiness and identify social, political, and media risks tied to data center development
• How to develop proactive communication and stakeholder engagement strategies tailored to specific communities
• How to prepare for public meetings, town halls, and difficult community questions
• How to apply practical media relations and PR strategies across the data center project lifecycle

“The technical merits of a data center project are only part of the equation today,” said Adam Waitkunas, President of Milldam Public Relations. “Projects also need community trust and a clear strategy for earning it. Engineering firms are increasingly on the front lines of these conversations, and this training is designed to give them practical tools to help their clients engage earlier, communicate more effectively and avoid the mistakes that can quickly turn community concerns into organized opposition.”

The session is part of a two-part ACEC program equipping engineering firms with the insights needed to navigate public perception, manage opposition, and strengthen project outcomes for mission-critical facility projects. Register Here!

About Milldam Public Relations

Milldam Public Relations is a strategic communications and community relations firm specializing in the data center, energy, and technology sectors. Since 2005, Milldam has worked across the data center ecosystem, advising developers, operators, technology providers, engineering firms, and other industry leaders on communications strategies that build visibility, strengthen reputations, and navigate complex business and community challenges.

Milldam’s expertise spans media relations, thought leadership, crisis and issues management, strategic positioning, and community engagement. The firm also works closely with data center developers to build community trust, navigate increasingly complex public and political environments, and develop meaningful engagement strategies around proposed projects.

With offices in Boston and Los Angeles and more than two decades of industry experience, Milldam brings a deep understanding of both the technical issues shaping data center development and the communications challenges facing the industry today.

For more information about Milldam Public Relations and its services, visit https://milldampr.com.

About ACEC

The American Council of Engineering Companies is the business voice of America’s engineering and design services industry, representing nearly 6,000 firms that employ more than 600,000 engineers, architects, surveyors, and other professionals nationwide.

For more information, visit https://www.acec.org/.