Rancher's Premium Smokehouse Launches Two Burnt End Varieties at Kroger Texas!

Texas-made Brisket Burnt Ends and Pork Burnt Ends launch August 17, delivering authentic smokehouse flavor for busy families.

DALLAS--(BUSINESS WIRE)--Rancher's Premium Smokehouse is thrilled to build on its partnership with Kroger Texas. Ranchers Premium Smokehouse is expanding beyond its signature smoked sausage lineup with the launch of two new fully cooked barbecue entrées: Brisket Burnt Ends and Pork Burnt Ends. Available beginning August 17 at Kroger stores across Texas, the new products arrive just in time for the back-to-school season, giving families an easy way to enjoy authentic barbecue without spending hours tending a smoker.

While the entrée line is new to grocery shelves, barbecue is nothing new for Rancher's Premium Smokehouse. The family-owned company has been perfecting authentic, slow smoked barbecue since 1941, and since launching its signature smoked sausage line in 2024, has grown into the nation's fastest growing national sausage brand. After earning thousands of five-star reviews for its premium proteins and rapidly expanding its retail footprint, Rancher's is bringing another barbecue favorite to consumers looking for premium flavor with everyday convenience. With the launch of Brisket Burnt Ends and Pork Burnt Ends, Rancher's Premium Smokehouse now offers eight products at Kroger stores across Texas.

"At Rancher's Premium Smokehouse, our goal has always been to make restaurant quality barbecue more accessible without compromising on quality," said Lee Lyles, Executive Vice President of Rancher's Premium Smokehouse. "Our new Brisket Burnt Ends and Pork Burnt Ends let families enjoy an award-winning barbecue eating experience from the convenience of their home. We're excited to partner with Kroger to bring these products to shoppers across Texas as they head into the busy back-to-school season."

Designed for barbecue lovers and busy families alike, the fully cooked entrées are ready in minutes using the microwave, oven, or boiling water. Whether served with mashed potatoes, mac and cheese, vegetables, sandwiches, or sliders, they make it easy to enjoy a hearty barbecue dinner on even the busiest weeknights.

The new Brisket Burnt Ends and Pork Burnt Ends are now available in the refrigerated meat department at Kroger stores throughout Texas.

For more information about Rancher's Premium Smokehouse products and where to find them, visit your local Kroger store or your preferred grocery retailer.

About Rancher’s Premium

Launched in the spring of 2024, Rancher’s Premium Smokehouse Sausage has quickly established itself as a top choice for those seeking authentic, high-quality smoked meats. Crafted using traditional methods, our sausages offer a rich, smoky flavor that pays homage to the time-honored art of sausage making. Made from the finest cuts of meat and seasoned with a carefully curated blend of spices, Rancher’s Premium provides an unparalleled craft BBQ taste experience. However you serve them: grilled, pan-fried, or in your favorite recipes, our sausages deliver handcrafted flavor that turns any meal into comfort food.