-

31-Year Industry Veteran with $145 Million in Assets Joins Ameriprise Financial for Innovative Technology and Supportive Culture

Mitchell Edenbaum joins the branch channel of Ameriprise from Oppenheimer & Co. Inc.

MINNEAPOLIS--(BUSINESS WIRE)--Financial advisor Mitchell Edenbaum recently joined the branch channel of Ameriprise Financial, Inc. (NYSE: AMP) in Boca Raton, Fla. from Oppenheimer & Co. Inc. with more than $145 million in client assets.

“I was looking for a firm that is making meaningful investments in innovation, and I immediately saw the positive impact Ameriprise’s technology platform could have on my practice,” said Edenbaum. “What also stood out was the firm's clear commitment to helping advisors grow and deliver outstanding client service. From my first conversations with senior leadership, it was evident that Ameriprise is focused on the long-term success of its advisors.”

Edenbaum highlighted three factors that influenced his decision to join Ameriprise:

  • Advanced Technology: “Ameriprise continuously invests in innovative technology and AI capabilities that enhance both the advisor and client experience. These tools will help me work more efficiently and create additional value for clients.”
  • Commitment to Advisors: “The firm's supportive culture stood out throughout my evaluation process. Ameriprise provides advisors with the resources, support and guidance needed to build strong, sustainable practices.”
  • Strong Leadership: “I was impressed by the quality and vision of Ameriprise senior leadership. Their focus on empowering advisors gives me confidence in the future of my practice.”

“The transition experience has exceeded my expectations, and my clients have been highly receptive to the move,” Edenbaum added. “I'm excited about this next chapter and look forward to leveraging the firm's capabilities to continue delivering exceptional service while growing my business.”

Edenbaum is supported locally by Ameriprise Branch Manager Drew Granauro, Ameriprise Complex Director Dan Landrau and Ameriprise Regional Vice President Mike Rearden.

Ameriprise has continued to attract experienced, productive financial advisors, with approximately 1,700 joining the firm in the last 5 years.1 To find out why experienced financial advisors are joining Ameriprise, visit ameriprise.com/why.

About the Ameriprise Ultimate Advisor Partnership

The Ameriprise Ultimate Advisor Partnership offers a differentiated experience for advisors that helps them accelerate growth while delivering an excellent client experience. Combined with the company’s culture of support and independence, the Ultimate Advisor Partnership enables advisors to scale their businesses, deepen client relationships and drive referrals for future growth.

About Ameriprise Financial

At Ameriprise Financial, we have been helping people feel confident about their financial future for more than 130 years2. With extensive investment advice, global asset management capabilities and insurance solutions, and a nationwide network of more than 10,000 financial advisors, we have the strength and expertise to serve the full range of individual and institutional investors' financial needs.

1 Ameriprise Financial 2025 10-K
2 Company founded June 29, 1894

Ameriprise Financial cannot guarantee future financial results.

Ameriprise Financial Services, LLC is an Equal Opportunity Employer.

Investment products are not insured by the FDIC, NCUA or any federal agency, are not deposits or obligations of, or guaranteed by any financial institution, and involve investment risks including possible loss of principal and fluctuation in value.

Investment advisory products and services are made available through Ameriprise Financial Services, LLC, a registered investment adviser.

Securities offered by Ameriprise Financial Services, LLC. Member FINRA and SIPC.

© 2026 Ameriprise Financial, Inc. All rights reserved.

Contacts

Allison Harries, Media Relations
612.678.7035
allison.h.harries@ampf.com

Ameriprise Financial

NYSE:AMP

Release Versions

Contacts

Allison Harries, Media Relations
612.678.7035
allison.h.harries@ampf.com

More News From Ameriprise Financial

Ameriprise Financial Announces Schedule for Third Quarter 2026 Investor Conference Call

MINNEAPOLIS--(BUSINESS WIRE)--Ameriprise Financial, Inc. (NYSE: AMP) plans to issue a press release via Business Wire at approximately 8:15 a.m. ET on Thursday, October 29, 2026 that will include a link to the company’s third quarter 2026 results on its Investor Relations website (ir.ameriprise.com). The earnings results will also be furnished to the Securities and Exchange Commission on a Form 8-K. The company will host an investor conference call to review the results at approximately 9:00 a....

Next-Gen Advisor with More Than $120 Million in Assets Joins Ameriprise Financial for Technology and Growth Opportunities

MINNEAPOLIS--(BUSINESS WIRE)--Financial advisor Colin Gates, CPWA® recently joined the branch channel of Ameriprise Financial, Inc. (NYSE:AMP) from Merrill Lynch, Pierce, Fenner & Smith Inc. where he managed more than $120 million in client assets. Gates has joined The Atlantic Group, a well-established Ameriprise financial advisory practice led by founding partners and next-generation advisors Andrew Lerner, APMA™, AWMA™, CFP, ChFC®, and Logan Shalmi APMA™ in Boca Raton, Fla. As Gates eval...

Ameriprise Financial Launches New Advertising Campaign Showcasing the Power of Advice and a National Brand

MINNEAPOLIS--(BUSINESS WIRE)--Ameriprise Financial, Inc. (NYSE: AMP) today launched a new national advertising campaign building on its successful Advice Worth Talking About® brand platform. The campaign shines a spotlight on how Ameriprise financial advisors help clients achieve their financial goals and move forward with confidence. Through relatable real-life scenarios, the creative reinforces the value of working with an advisor supported by one of the industry's leading brands. “As consume...
Back to Newsroom