Qu Reinvents Restaurant Payments and Guest Intelligence with Launch of Qu Pay

A single payments layer connects processing, guest identity, and order intelligence, turning every transaction into insight operators can act on.

ARLINGTON, Va.--(BUSINESS WIRE)--Qu, the intelligent commerce platform for enterprise QSR and fast-casual restaurant brands, today announced Qu Pay, an embedded, end-to-end payments solution. A first-of-its-kind innovation, Qu Pay combines four systems: payment processing, guest identity, order intelligence, and capital access into a single layer of the unified platform.

Until now, payments lived outside the core restaurant operating system—treated as a cost center, not an intelligence hub. Qu Pay ends that separation. Every transaction becomes data brands can use to better understand and serve their guests. Qu Pay serves enterprise brands across point-of-sale, kiosks, drive-thru, web, and mobile channels. The platform is already live with multiple brands, including Roy Rogers.

"I've spent my career watching operators treat payments as a necessary evil instead of a value-added capability," said Rachid Hassan, Vice President of Payments at Qu. "We built Qu Pay because operators shouldn't have to choose between running their business and understanding it. Now every transaction feeds both."

Every Transaction Unlocks Guest Intelligence

With legacy processors, up to 65% of transactions leave no usable guest identity behind. Qu Pay connects enhanced payment data with order, guest, location, and channel information, creating a more complete view of each transaction. Brands can finally recognize the guests they've been serving blind.

Capital Access, Built Into the Platform

Qu Pay gives operators direct access to capital and cash flow tools informed by their own transaction data, with no separate bank relationship required. Franchisees can access on-demand settlements rather than waiting for a standard payout schedule and receive capital offers based on their processing history instead of a traditional credit application. Qu Pay also uses intelligent transaction routing to lower processing costs. Ultimately, Qu Pay transforms payments from a cost center into a source of working capital that operators can put back into the business.

One Unified Payments Platform for Rapid Onboarding

Qu Pay brings orders and payments together on one platform, creating a clear path for implementation, support, reporting, and reconciliation. Merchants can go live in days instead of weeks, reducing onboarding timelines by up to 75%—replacing spreadsheets and email chains with connected workflows. Customers also benefit from faster issue resolution with streamlined support services.

Designed With Operators, for Operators

Roy Rogers, the iconic American quick-service brand, was among the first customers to put Qu Pay into practice. "We wanted payments to operate as part of the broader restaurant platform, not as a disconnected system managed separately from the business," said John Giffin, Senior Marketing Manager at Roy Rogers. "Qu Pay simplifies operations, improves visibility into payment activity, and creates a more consistent experience for our operators, which means a better visit for our guests."

"We set out to build a unified commerce platform for restaurants, not just a better point of sale, but an intelligent system that understands and enhances the business," said Amir Hudda, Qu's CEO. "Qu Pay completes that vision. Payments are no longer the blind spot; they're one of the smartest parts of the platform."

Availability

Qu Pay is available now to Qu customers and is rolling out across new and existing brands throughout 2026. Enterprise QSR and fast-casual brands interested in Qu Pay can learn more at qubeyond.com.

About Qu

Qu is the intelligent commerce platform purpose-built for enterprise QSR and fast-casual restaurant brands. By unifying ordering, payments, guest data, and operations into a single platform, Qu helps brands simplify complexity, move faster, and turn every transaction into actionable intelligence. Learn more at qubeyond.com.