Fashion Meets Wellness: Herbalife and FIFA 1904 Launch Immersive Fashion, Soccer and Wellness Experience in New York City’s SoHo

Limited-time activation at the FIFA 1904 HQ in SoHo features a nutrition-inspired mocktail bar with expert conversations on style, sport and wellbeing, culminating in a community street soccer event in Harlem

NEW YORK--(BUSINESS WIRE)--As New York celebrates the summer of soccer, Herbalife, a global health and wellness company, is partnering with FIFA 1904, the officially licensed football lifestyle and fashion brand from VFILES, as the wellness partner of its SoHo HQ at 12 Mercer Street.

Through Sunday, July 19, 2026, visitors to the immersive activation will experience a blend of soccer culture, fashion, music, and design. The space features the brand’s latest apparel collection alongside a Herbalife nutrition-inspired mocktail bar and curated conversations focusing on style, sport, and holistic wellbeing. Herbalife’s integration adds a core wellness pillar to the activation, built on a simple idea: healthy habits take hold in the places people already love to be.

“FIFA 1904 was created to celebrate soccer’s role in fashion, culture and community,” said Julie Anne Quay, founder of FIFA 1904. “At 12 Mercer, the conversation has always been bigger than clothes. It’s about how people show up: for the game, for each other, for themselves. This partnership with Herbalife at our 12 Mercer HQ is a natural extension of that.”

The partnership reflects a shared belief that wellness is shaped not only by individual choices, but also by the environments and communities that inspire people to stay active, connected, and engaged.

“Wellness is more than nutrition or exercise. It’s the habits people build and the communities they build them in,” said Dr. Krissy Ladner, Director of Sports Performance and Nutrition Education at Herbalife. “Fashion and soccer are where culture lives right now, and that’s exactly where good habits should show up.”

The partnership also supports the Harlem Lane Street Soccer Tournament (3v3) sponsored by FIFA 1904 on Sunday, July 19 at 10:30 a.m. on Saint Nicholas Avenue Open Streets (between 116th and 118th Streets). To register, click here.

For more than two decades, Herbalife has supported athletes, teams and communities around the world through nutrition and wellness. Today, the company partners with more than 120 professional athletes and teams across more than 35 sports, including more than 20 football partnerships worldwide.

For more information, visit Herbalife.com and fifa1904.vfiles.com.

Herbalife is not affiliated with, endorsed by, or an official sponsor or partner of FIFA or the 2026 FIFA World Cup™. All trademarks are the property of their respective owners.

About Herbalife Ltd.

Herbalife is a premier health and wellness company, community and platform that has been changing people’s lives with great nutrition products and a business opportunity for its independent distributors since 1980. The Company offers science-backed products to consumers in more than 90 markets through entrepreneurial distributors who provide one-on-one coaching and a supportive community that inspires their customers to embrace a healthier, more active lifestyle to live their best life.

About FIFA 1904

FIFA 1904 is the official FIFA-licensed fashion brand, founded by Julie Anne Quay (founder of VFILES, director and minority owner of Barnsley FC). Named for the year FIFA was established, the brand translates football’s global cultural legacy into fashion, spanning ready-to-wear and accessories for men and women, crafted for the pitch of life. Creative direction is led by Marcus Clayton, whose background includes Louis Vuitton, Givenchy, Fenty and Maison Kitsuné. FIFA 1904 is distributed through VFILES and select retail partners worldwide.