Empire State Building Observation Deck Launches Exclusive Soccer Jersey Ticket Offer for Sports Fans in July

Guests can receive 15% off tickets purchased online when they wear their soccer team jersey at the ‘World’s Most Famous Building’

NEW YORK--(BUSINESS WIRE)--The Empire State Building Observation Deck (ESBOD) today announced a new, exclusive ticket offer for soccer fans who don their favorite team’s duds at the “World’s Most Famous Building” in anticipation of the tournament final.

Guests who plan to wear their soccer jersey to the Empire State Building Observation Deck can purchase tickets online for 15 percent off to enjoy the immersive museum experience and New York City’s best views from the 86^th and 102^nd Floor Observation Decks. The limited-time offer is available only to guests who wear their soccer jersey on the day of their visit from now through July 31.

“Whether they rep their favorite country’s jersey or the shirt from their hometown heroes, guests can celebrate their teams with prime views of the skyline from the best observation deck in New York City,” said Dan Rogoski, observatory general manager. “There is no more iconic way to celebrate the city’s summer of soccer than at the #1 attraction in the United States.”

Visitors will also have access to the Empire State Building Observation Deck’s iconic soccer jersey exhibition from the Classic Football Shirts vault, that features more than 100 match-worn and rare jerseys from Messi, Ronaldo, Beckham, and other legendary players. The collection will be on view through July 19.

The Empire State Building’s world-famous Observation Deck was voted the #1 top attraction in the U.S. in Tripadvisor’s 2026 Travelers’ Choice Awards: Best of the Best Things to Do and underwent a $165 million reimagination that added a new interactive museum with nine galleries, bespoke host uniforms, and an upgraded 102^nd Floor Observation Deck with unmatched views from the heart of New York City.

Hi-res imagery can be downloaded here.

More information about the Empire State Building Observation Deck can be found online.

About the Empire State Building

The Empire State Building, the "World's Most Famous Building," owned by Empire State Realty Trust, Inc. (ESRT: NYSE), soars 1,454 feet above Midtown Manhattan from base to antenna. The $165 million reimagination of the Empire State Building Observation Deck Experience created an all-new experience with a dedicated guest entrance, an interactive museum with nine galleries, and a redesigned 102nd Floor Observation Deck with floor-to-ceiling windows. The journey to the world-famous 86th Floor Observation Deck, the only 360-degree, open-air observatory with views of New York and beyond, orients visitors for their entire New York City experience and covers everything from the building's iconic history to its current place in pop culture. The Empire State Building Observation Deck Experience welcomes millions of visitors each year and is ranked the #1 Top Attraction in the United States in Tripadvisor's 2026 Travelers' Choice Awards: Best of the Best Things to Do, "America's Favorite Building" by the American Institute of Architects, the world's most popular travel destination by Uber, and the #1 New York City attraction in Lonely Planet's Ultimate Travel List. Since 2011, the building has been fully powered by renewable wind electricity, and its many floors house a diverse array of office tenants such as LinkedIn and Shutterstock, as well as retail options like STATE Grill and Bar, Tacombi, Ghirardelli, and Starbucks. For more information and Empire State Building Observation Deck Experience tickets visit esbnyc.com or follow the building's Facebook, X (formerly Twitter), Instagram, Weibo, YouTube, or TikTok.