POTTERY BARN KIDS LAUNCHES NEW COLLABORATION WITH RYLEE + CRU

New Children’s Home Furnishings Collection Celebrates the Popular Clothing Brand’s Signature Hand-Illustrated Artwork

SAN FRANCISCO--(BUSINESS WIRE)--Pottery Barn Kids, portfolio brand of Williams-Sonoma, Inc. (NYSE: WSM), the world’s largest digital-first, design-led and sustainable home retailer, announced a new collaboration with popular children’s clothing brand, Rylee + Cru. Founded in San Diego in 2014 by illustrator Kelli Murray Larson, Rylee + Cru is beloved for its charming clothing designs that feature artistic hand-illustrated prints and timeless earth-tone palette. The new Rylee + Cru for Pottery Barn Kids collaboration marks the brand’s first collection with Pottery Barn Kids. The clothing company partnered with Pottery Barn Kids to translate the brands signature artwork into designs for nursery, bedroom, playroom, and back-to-school spaces. Each piece in the collection brings Rylee + Cru’s aesthetic inspired by childhood wonder to life through layered textures, whimsical florals, woodland motifs, and intricate patterns designed to make children’s spaces feel warm and imaginative.

"Working with Kelli Murray Larson and the Rylee + Cru team was a true creative partnership," said Allison Spampanato, Senior Vice President, Product Development, Pottery Barn Kids. "The brand's beautiful storytelling and Kelli's ability to create designs that feel both playful and timeless made this collaboration especially meaningful. One of the most rewarding parts of the process was developing exclusive prints together that are full of charm and imagination. The collection blends Rylee + Cru's distinctive artistic perspective with Pottery Barn Kids' commitment to thoughtful design, resulting in pieces that feel personal, joyful and made to be cherished by families.”

“Pottery Barn Kids has always felt synonymous with heirloom quality and timeless design,” said Kelli Murray Larson, Founder, Rylee + Cru. “This collaboration gave us the opportunity to help shape the rooms where children grow, play, read and dream.”

Spanning textiles, decorative accessories, backpacks, décor, and furniture, each piece pairs Rylee + Cru’s artistic point of view with Pottery Barn Kids’ craftsmanship to create thoughtful designs for nurseries, bedrooms, playrooms, and back-to-school moments.

To learn more about Rylee + Cru for Pottery Barn Kids, visit www.potterybarnkids.com/ryleeandcru. Join the conversation on social media with @potterybarnkids and @ryleeandcru.

ABOUT POTTERY BARN KIDS

Introduced in 1999, Pottery Barn Kids offers exclusive home furnishings available online and in stores globally to create kid-friendly, eco-conscious, stylish, and innovative spaces. Pottery Barn Kids’ mission is to bring the utmost in quality design, sustainability, and safety into every family’s home. Products are rigorously tested to meet the highest child safety standards and are expertly crafted from the best materials to last beyond the childhood years. Pottery Barn Kids is a member of Williams-Sonoma, Inc. (NYSE:WSM) and participates in The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the family of brands.

ABOUT WILLIAMS-SONOMA INC.

Williams-Sonoma, Inc. is the world’s largest digital-first, design-led and sustainable home retailer. The company’s brands – Williams Sonoma, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, West Elm, Williams Sonoma Home, Rejuvenation, Mark and Graham, GreenRow, and Dormify – represent distinct merchandise strategies that are marketed through e-commerce, direct-mail catalogs, retail stores, and business-to-business. These brands collectively support The Key Rewards, our loyalty and credit card program that offers members exclusive benefits. We operate in the U.S., Puerto Rico, Canada, Australia and the United Kingdom, and have unaffiliated franchisees that operate stores in Mexico, South Korea, India and the Philippines.

ABOUT RYLEE + CRU

Founded in 2014 by illustrator and designer Kelli Murray Larson and her father, Kevin Murray, Rylee + Cru is a children’s lifestyle brand rooted in art, imagination and timeless design. What began as a small collection inspired by Kelli’s children has grown into a family of brands including Rylee + Cru, Quincy Mae and Noralee. Known for soft fabrics, muted palettes and hand-drawn prints, the brands create thoughtfully designed pieces for everyday wear, baby essentials and special occasions. Designed in California, each collection reflects a commitment to quality, creativity and meaningful moments for families.

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