Veeam Appoints Mika Yamamoto as Chief Marketing and Customer AI Officer

Seasoned business leader will lead global marketing and own the AI framework that makes every customer interaction more relevant and effective

SEATTLE--(BUSINESS WIRE)--Veeam^® Software, the Data and AI Trust Company, today named Mika Yamamoto Chief Marketing and Customer AI Officer. Yamamoto will lead Veeam's global marketing organization, making the company's value unmistakable to customers as they put data and AI to work across their business. She will also own Veeam's customer-AI framework ensuring every customer interaction is relevant, informed, and builds on the last. As companies navigate their AI transformation amid constant hype, Veeam believes it is critical to provide customers with timely, relevant clarity and a point of view. Yamamoto will lead that work, setting strategy to help customers maximize the impact and security of their data with Veeam's solutions providing the timely intelligence behind every customer experience.

"Mika brings that rare combination of experience across enterprise marketing, sales, support, customer experience, and go-to-market transformation for an AI world," said Anand Eswaran, CEO of Veeam. "She has experienced this industry from every angle — analyst, operator, executive leader — and has consistently put the customer and partner at the center of how companies operate. She knows how to drive growth through building a brand, creating demand, and connecting the entire story from first impression to value delivered. Mika will play a critical role in shaping how we show up in the market and the experiences we deliver to every customer."

Yamamoto joins Veeam from Freshworks, where as Chief Integrated Customer Growth Officer she led AI-powered customer and employee experience across marketing, sales, customer success, and support. Earlier she was Chief Customer Engagement and Marketing Officer at F5, where she modernized the company's data practices and digitized the end-to-end customer experience across the security and networking market. She served as President of Marketo through its acquisition by Adobe, where she became General Manager (GM) of the Marketo franchise, held senior marketing leadership roles at SAP and Microsoft, and earlier was a Research Vice President at Gartner and a consultant at Accenture. She serves on the board of directors of BlackLine, where she chairs the Compensation Committee.

“I’m excited to join this incredible team. Veeam is doing something genuinely unique, ensuring that a core asset, data and AI, can deliver remarkable impact for their customers,” said Yamamoto. “Organizations are putting AI to work across every function in their businesses. They need complete visibility, control, and security over the data behind their agentic and human-driven processes on a single trusted platform. Veeam is well-positioned to deliver this value. What also excites me is that Veeam cares as much about how they do their work as the impact they provide to their customers, partners and employees.”

For more information on Veeam, visit www.veeam.com.

About Veeam^® Software

Veeam, the Data and AI Trust Company, delivers a unified data and AI trust layer that connects security, governance, compliance, privacy and resilience, powered by shared intelligence across the entire data estate. Veeam helps organizations establish, operationalize and continuously validate trust in their data so it can be used safely to accelerate AI at scale.

In an agentic era, security starts with data. As the market leader in both data resilience and data security, Veeam helps organizations reduce risk and strengthen control across the full data lifecycle by unifying policy-based access and protection controls, governance workflows, privacy safeguards and compliance reporting with resilience built in. Veeam provides deep contextual intelligence across data and identities, automates governance actions and remediation, and enables precision recovery so organizations can rapidly restore operations with clean, trusted data after ransomware, disasters, insider threats, rogue agents or human error.

Headquartered in Seattle with offices in more than 30 countries, Veeam protects over 550,000 customers worldwide, including 80% of the Fortune 500. Learn more at www.veeam.com or follow Veeam on LinkedIn @veeam-software and X @veeam.