Tricentis Announces Featured Speakers and Agenda for Transform 2026, the Premier Global Quality Engineering Conference

Jon Acuff, Steven Bartlett, Zack Kass and Emmitt Smith headline an industry-leading lineup guiding enterprises into the next era of AI-powered software quality

AUSTIN, Texas--(BUSINESS WIRE)--Tricentis, a global leader in agentic quality engineering, today announced the featured keynote speakers and agenda for Transform 2026, its flagship industry conference dedicated to helping enterprises navigate the next era of software quality in the age of AI.

This year's theme, The Power of Agentic Quality, reflects the growing need for organizations to harness the speed of agentic AI while maintaining the trust, reliability, and governance required to deliver software at enterprise scale. Transform 2026 will bring together technology executives, quality engineering leaders, software practitioners, and industry visionaries to explore how organizations can confidently navigate this shift.

As organizations accelerate the adoption of agentic AI, software quality has emerged as one of the defining challenges of the technology era. According to Tricentis’ 2026 Quality Transformation Report, 60% of organizations are shipping untested AI-generated code, while one in five organizations lose up to $5 million annually due to software quality issues. At the same time, more than 80% of organizations expect significant productivity gains from agentic AI, underscoring the urgency of building modern approaches to quality engineering.

“Organizations are under tremendous pressure to move faster with AI, but speed without quality is creating real risk,” said Kevin Thompson, CEO of Tricentis. “As AI reshapes how software is built, organizations need to put quality first with a quality engineering approach that’s technology-driven, AI-enabled, and highly automated to realize the full value of AI and built for today’s speed and complexity. Transform 2026 is designed to help technology leaders deploy AI responsibly, build confidence in every release, and scale innovation without sacrificing trust.”

Transform Dallas | August 19-20 at Arlington Convention Center

Transform Dallas will feature Emmitt Smith, legendary NFL Hall of Famer, businessman, and entrepreneur as a special guest keynote speaker. Smith will share lessons on leadership, teamwork, resilience, and sustained excellence from both the football field and the boardroom.

Joining the Dallas lineup will be Jon Acuff, New York Times bestselling author and one of Inc.’s Top 100 Leadership Speakers. Acuff, author of 11 books including Procrastination Proof, Soundtracks, Finish and All It Takes Is A Goal, will share practical insights on navigating change, overcoming organizational inertia, and building the mindset required to thrive as AI reshapes how work gets done.

Transform Singapore | September 16-17 at Marina Bay Sands Convention Centre

Transform Singapore will feature Zack Kass, global AI advisor, researcher, the former Head of Go-To-Market at OpenAI, and bestselling author of The Next RenAIssance: AI and the Expansion of Human Potential. Kass advises Fortune 1000 leaders on AI adoption and business transformation and will provide a forward-looking perspective on enterprise AI strategy and how organizations can harness AI responsibly while preparing for the next wave of technological change.

Transform London | October 21-22 at Tobacco Dock

Transform 2026 will conclude in London, where Tricentis will welcome Steven Bartlett, founder of steven.com, entrepreneur, investor, bestselling author, and host of the world’s second biggest podcast, The Diary of a CEO, as its feature keynote speaker. Bartlett will share insights on leadership, innovation and navigating change in an era of constant disruption, drawing from his experience building global businesses and investing in the next generation of technology.

What attendees will learn at Transform 2026

At Transform 2026, attendees will explore the technologies, strategies, and operating models required to deliver agentic quality at scale and unlock the full value of AI-powered software development.

Featured topics include:

• Delivering agentic quality at scale – An address from Kevin Thompson, Tricentis CEO, about where enterprise quality stands today, what Tricentis is building to change it, and what must happen for agentic AI to deliver real outcomes at scale.
• Meet your new quality colleagues. They don’t sleep. – An update from Eran Sher, Chief Product Officer at Tricentis, on the company's product roadmap and how Tricentis is advancing its agentic quality engineering platform to help organizations accelerate software delivery, reduce risk, and build confidence in AI-powered development.
• Agentic Test Creation: From prompt to production – Practical approaches for using AI agents to accelerate test creation and reduce manual effort.
• Agentic Test Automation: Keeping pace with AI-generated code – Strategies for validating software when AI agents are generating and modifying code at unprecedented speed.
• From testers to agentic quality engineers: Reskilling your team for the agentic era – How organizations are redefining roles, skills, and career paths as AI transforms quality engineering.

“Software development is rapidly becoming agent-driven, which means quality engineering must evolve just as quickly,” said Sher. “Organizations need new ways to validate, govern, and trust software created with AI. At Transform, attendees will see how agentic quality engineering helps teams move faster, reduce risk, and build confidence in every release.”

Registration is now open for all three Transform events. To learn more about the agenda, featured speakers, and registration, visit: Tricentis Transform 2026.

Additional resources:

• Website: Transform Dallas
• Website: Transform Singapore
• Website: Transform London
• Press release: Tricentis Announces the Expansion of Global Quality Engineering Conference Tricentis Transform
• Press release: Tricentis 2026 Quality Transformation Report

About Tricentis

Tricentis is a global leader in agentic quality engineering. The Tricentis Agentic Quality Engineering Platform leverages the power of AI and decades of Tricentis technology and expertise to provide a new and fundamentally different way to ensure software quality across large and complex enterprise application environments. An approach that’s totally automated, fully codeless, and intelligently driven by AI. It addresses both agile development and complex enterprise apps, enabling enterprises to accelerate their digital transformation, by dramatically increasing software release speed, reducing costs, and improving software quality. Widely credited for reinventing software testing for DevOps, cloud, and enterprise applications, Tricentis has been recognized as a leader by all major industry analysts, including Forrester, Gartner, and IDC. Tricentis has more than 3,000 customers including some of the globe’s most respected brands such as Experian, T-Mobile, Jaguar Land Rover, Allianz, Telstra, Dolby, and VodafoneZiggo. To learn more, visit www.tricentis.com