Stitch Fix Expands Vision AI Platform to Give Clients More Control Over Personalized Style Discovery
Stitch Fix Expands Vision AI Platform to Give Clients More Control Over Personalized Style Discovery
New capability enables clients to generate personalized imagery of themselves in recommended outfits
SAN FRANCISCO--(BUSINESS WIRE)--Stitch Fix, the leading online personal styling service, today announced that it is expanding Stitch Fix Vision, its AI style visualization platform. Now, clients can generate personalized images of themselves in recommended outfits, giving them more control over how they discover and visualize new looks.
"Personalization has always been at the heart of the Stitch Fix experience, and we're building toward a future where clients can see themselves reflected throughout every step of their shopping journey,” said Matt Baer, CEO, Stitch Fix.
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In October 2025, the company launched Stitch Fix Vision, which provides personalized images of clients in curated outfits tailored to their style profile and the latest trends. Vision shows clients their likeness in a variety of styles and settings, and proactively delivers a weekly drop of new looks and outfit ideas.
Through Vision, Stitch Fix clients can now create images of themselves in recommended looks. The feature is available throughout the Stitch Fix Freestyle experience, wherever outfit recommendations appear. To use it, clients simply navigate to their outfit of choice and select “See it on me.”
"Personalization has always been at the heart of the Stitch Fix experience, and we're building toward a future where clients can see themselves reflected throughout every step of their shopping journey,” said Matt Baer, CEO, Stitch Fix. “Vision helps bring this future to life by combining our deep understanding of each client's preferences with AI to offer personalized style inspiration. As we expand Vision, we're making it easier for clients to discover new styles they'll love, as well as find more ways to wear the pieces they already own."
Clients can access Vision by uploading a selfie through the Stitch Fix app. Once uploaded, they’ll receive their first set of personalized images. All images, including new “See it on me” results, are saved in each client's Vision gallery, creating a personalized library of style inspiration.
About Stitch Fix, Inc.
Stitch Fix (NASDAQ: SFIX) is the leading online personal styling service that helps people discover the styles they will love that fit perfectly so they always look – and feel – their best. Few things are more personal than getting dressed, but finding clothing that fits and looks great can be a challenge. Stitch Fix solves that problem. By pairing expert stylists with best-in-class AI and recommendation algorithms, the company leverages its assortment of exclusive and national brands to meet each client’s individual tastes and needs, making it convenient for clients to express their personal style without having to spend hours in stores or sifting through endless choices online. Stitch Fix, which was founded in 2011, is headquartered in San Francisco.
