VENU Hosts Intimate FireSuite Investor Event in McKinney, Texas Featuring Three-Time Super Bowl Champion and VENU Shareholder Troy Aikman

$272 Million in Premium Asset Sales and Growing

COLORADO SPRINGS, Colo.--(BUSINESS WIRE)--Venu Holding Corporation ("VENU" or the "Company") (NYSE AMERICAN: VENU), an owner, operator, and developer of premium live entertainment destinations, today announced that it hosted a private investor event just north of Dallas, in McKinney, Texas, featuring NFL Hall of Famer, three-time Super Bowl Champion, national spokesperson, and VENU^® shareholder Troy Aikman.

The event took place this past Monday, June 22nd, near the future site of VENU's Sunset Amphitheater development in McKinney - a 20,000-seat, next-generation live entertainment destination currently under construction. More than 100 FireSuite and Aikman Club investors attended to hear directly from VENU Founder, Chairman, and CEO J.W. Roth and Troy Aikman, who discussed the Company's vision, its innovative real estate strategy, the elevated Aikman Club, and available ownership opportunities across the nation as VENU continues its rapid nationwide expansion.

"There is no better place to tell this story than near the ground where we’re building our largest project to date," said J.W. Roth, Founder, Chairman, and CEO of VENU. "Events like this give our investors direct access to the vision, to the people behind it, and to the scale of what we are creating. It was great having Troy with us to share his thoughts on the project."

As a shareholder, Luxe FireSuite^® owner, and national spokesperson for VENU's Luxe FireSuite Triple Net (‘NNN’) portfolio, Aikman is also the namesake of the Aikman Club. The Aikman Club is an elevated, membership-based premium hospitality experience planned across each of VENU's Sunset Amphitheaters in Oklahoma and Texas, offering premium seating, high-end amenities, and a concert experience unlike anything else in the market. His involvement reflects the kind of conviction that comes from watching something be built from the ground up.

Sunset Amphitheater McKinney is part of VENU's broader portfolio of developments that includes venues in Broken Arrow, Oklahoma; Houston, Texas; El Paso, Texas; and Chattanooga, Tennessee, with active exploration in Northern Colorado.

VENU's Luxe FireSuite NNN real estate offering gives FireSuite investors direct ownership in premium suite assets across the Company's growing amphitheater portfolio. The program has proven itself in the market. Since launch, FireSuite sales have crossed $272 million, driven by FireSuite investors who recognize the stability of an institutional-grade net lease structure combined with the demand-driven upside of the live entertainment economy. The offering features an 11% cap rate, 2% annual escalations, a 15-year lease term, and guaranteed buyout options at years 5, 10, and 15. For additional details, visit venu.live.

About Venu Holding Corporation

Venu Holding Corporation ("VENU") (NYSE American: VENU) is a premier owner, developer, and operator of luxury, experience-driven entertainment destinations. Founded by Colorado Springs entrepreneur J.W. Roth, VENU has a portfolio of premium brands that includes Ford Amphitheater, Sunset Amphitheaters, Phil Long Music Hall, The Hall at Bourbon Brothers, Bourbon Brothers Smokehouse and Tavern, Aikman Owners Clubs, and Roth’s Sea & Steak. With venues operating and in development across Colorado, Georgia, Oklahoma, Tennessee, and Texas and a nationwide expansion underway, VENU is setting a new standard for live entertainment.

VENU has been recognized nationally by The Wall Street Journal, The New York Times, Billboard, VenuesNow, and Variety for its innovative and disruptive approach to live entertainment. Through strategic partnerships with industry leaders such as AEG Presents, NFL Hall of Famer and Founder of EIGHT Elite Light Beer, Troy Aikman, Billboard, Aramark Sports + Entertainment, Tixr, Boston Common Golf, Niall Horan, and Dierks Bentley, VENU continues to shape the future of the entertainment landscape. For more information, visit VENU’s website, Instagram, LinkedIn, or X.

Forward Looking Statements

This press release contains “forward-looking statements” that are subject to substantial risks and uncertainties. All statements, other than statements of historical fact, contained in this press release are forward-looking statements. Forward-looking statements contained in this press release may be identified by the use of words such as “anticipate,” “believe,” “contemplate,” “could,” “estimate,” “expect,” “intend,” “seek,” “may,” “might,” “plan,” “potential,” “predict,” “project,” “target,” “aim,” “should,” “will” “would,” or the negative of these words or other similar expressions, although not all forward-looking statements contain these words. Forward-looking statements are based on the Company’s current expectations and are subject to inherent uncertainties, risks and assumptions that are difficult to predict. Further, certain forward-looking statements are based on assumptions as to future events that may not prove to be accurate. These and other risks and uncertainties are described more fully in the sections titled “Risk Factors” in the Company’s Annual Report on Form 10-K for the year ended December 31, 2025, on file with the SEC, as well as in reports subsequently filed by the Company with the SEC. Forward-looking statements contained in this announcement and in the investor Q&A with Shah Gilani, are made as of this date, and the Company undertakes no duty to update such information except as required under applicable law.