BioTRUST Nutrition Names Rachel Sexton President to Lead Its Evolution Into a Trusted Healthspan Platform

Consumer health executive and former BioTRUST leader returns to accelerate the company's next phase of growth and consumer impact.

NEW YORK--(BUSINESS WIRE)--Rachel Sexton is joining BioTRUST Nutrition as its president, parent company Wellbeam Consumer Health announced this week. Sexton will lead the brand's next chapter, spearheading a strategy to evolve BioTRUST from a product-led nutrition company into a trusted healthspan platform, one designed to give consumers the guidance, systems, and support they need to live longer, healthier, and more vibrant lives.

For more than 20 years, Sexton has led growth, innovation, and transformation initiatives across leading consumer health and wellness businesses. A graduate of New York University's Stern School of Business, where she earned her MBA with distinction, Sexton spent more than a decade at Reckitt in leadership roles spanning innovation, strategy, portfolio management, and brand transformation. She later served as a senior executive at Wellbeam Consumer Health before most recently serving as Chief Marketing Officer, North America, at Flora Food Group.

Throughout her career, Sexton has built a reputation for scaling brands, leading complex transformations, and translating consumer insight into business growth. She now returns to BioTRUST with deep operating experience and a vision for helping consumers achieve better long-term outcomes through a more integrated approach to health, wellness, and human potential.

"We are thrilled to welcome Rachel Sexton as President of BioTRUST. Rachel is a world-class brand builder and omnichannel growth leader, and her deep passion for connecting with consumers sets her apart,” says Jon Song, CEO of Wellbeam Consumer Health. “She understands where consumer health is heading, and she has the rare mix of vision and operating experience to build BioTRUST into the trusted healthspan platform today's consumers are looking for. We couldn't be more excited for what's ahead."

"Consumers today don't need more products or more confusing wellness claims, they need trusted guidance and practical systems that help them make better health decisions, consistently, over time," says Sexton. "My vision is to evolve BioTRUST from a product-led nutrition company into a trusted healthspan platform. By pairing premium, science-based nutrition with personalized guidance, education, coaching, and community, we can help people build the habits that turn more years into healthy, active, and vibrant ones, because the goal isn't simply a longer life, but a better one."

Sexton’s career has focused on the intersection of consumer health, human behavior, innovation, and leadership. Alongside her executive career, she is also the creator of Limitless Boundaries, a platform dedicated to advancing human potential in an age of accelerating intelligence, insights she brings to BioTRUST’s mission of helping consumers live healthier, more vibrant lives.

About BioTRUST Nutrition

Founded in 2011, BioTRUST Nutrition is a leading eCommerce nutrition and supplement brand focused on promoting healthy aging. BioTRUST redefines healthy aging as enriching life's quality, not just extending its duration. Committed to transparency and quality, BioTRUST offers a portfolio of meticulously crafted, naturally honest, science-backed products. These formulations are free from artificial colors, flavors, or sweeteners and are made with pasture-raised, hormone-free, and antibiotic-free ingredients. Beyond products, BioTRUST's commitment extends to comprehensive educational resources, personalized guidance from expert coaches, and a thriving online community, empowering customers to lead healthier, more vibrant lives. BioTRUST is a Wellbeam Consumer Health brand and is available on the company's website BioTRUST.com and on Amazon.

About Wellbeam Consumer Health

Wellbeam Consumer Health is a diversified portfolio of differentiated wellness brands, including TruSkin, Eu Natural, and BioTRUST. Wellbeam is accelerating its brands by expanding on its eCommerce strength and leadership, building out a growing omni-channel retail presence, and launching meaningful new product innovation. Wellbeam brands aim to make a difference by enabling people to reach their wellness goals and live healthier lives. Wellbeam is backed by American Pacific Group. For more information, please visit wellbeam.com