EoS Fitness Brings Reformer Pilates to the Gym Floor

The multi-format offering features the U.S. launch of the new Les Mills Reformer™ class

DALLAS--(BUSINESS WIRE)--EoS Fitness is bringing reformer Pilates out of the boutique studio and onto the gym floor, giving members access to a premium, high-energy, music-driven workout for all experience levels.

EoS plans to roll out reformer Pilates this summer in three pilot locations, featuring three EoS-exclusive class formats as well as the new LES MILLS REFORMER™ class, making EoS the first operator to bring the format to the United States. The lineup blends traditional, athletic and hybrid training styles, all performed on the reformer. While many reformer Pilates offerings focus on a single style, EoS unites multiple approaches giving members the freedom to mix, match and move their way.

"Reformer Pilates has often been out of reach for everyday gym-goers, and we’re changing that,” said Joella Hopkins, executive vice president of group fitness at EoS Fitness. “We’re truly redefining what reformer Pilates can look like in the gym and creating a more dynamic, high-energy experience. The best part is there’s something for everyone, from first-timers discovering reformer Pilates to seasoned members ready to level up their workouts."

Thoughtfully designed to feel worlds away from a traditional gym floor, EoS will immerse members in a boutique-style setting where lighting and layout are intentionally dialed in. Music-driven classes set the pace, expert coaches lead with confidence and every detail works to create a space that feels elevated yet completely approachable. Each class features experienced instructors offering real-time guidance and personalized modifications so every member can find their rhythm and move with purpose.

Class formats include:

Re:Form Re:Fine
Re:Form Re:Fine is a precision-based reformer class rooted in classic Pilates principles — alignment, control and intentional movement. This low-impact reformer class focuses on strengthening deep core muscles, improving posture and enhancing flexibility. Every movement is designed to lengthen and strengthen the body while refining the physique from the inside out.

Re:Form Re:Mix
Re:Form Re:Mix blends reformer work with off-equipment strength training for a total body workout. Move between the reformer and the floor using weights, bands and functional training to build strength, stability and endurance. It’s a high-energy, constantly evolving class that remains true to core Pilates principles and helps members move through everyday life with ease.

Re:Form Re:Build
Re:Form Re:Build takes traditional reformer training and turns up the intensity with athletic, performance-driven movement. Expect faster transitions, rapid-fire sequences and strength-focused challenges that push endurance, coordination and control. Participants will build serious strength, elevate their heart rate and leave feeling fully rebuilt.

LES MILLS REFORMER

LES MILLS REFORMER is a new kind of reformer Pilates experience, beautifully choreographed to the beat. It's low-impact sculpt training that builds strength, improves posture and helps members move better from their very first class. Every movement is synced to the music, creating an experience where members don’t just follow the rhythm, they feel it. The instructor moves with the class, making it easy to follow and helping members build confidence quickly. Backed by Les Mills’ science, expert coaching and signature production, this is reformer redefined. A turn-key premium offering that delivers quality across every class, attracting members and keeping them coming back.

Launching this summer at three EoS Fitness locations:

• Las Vegas, Nevada: South Durango/W Arby Ave
• Tempe, Arizona: Warner Rd/ I-10
• Houston, Texas: Gillette St/Allen Pkwy

Reformer Pilates programming at EoS will be available as part of Will Crush and Will Power memberships. EoS Fitness plans to expand reformer Pilates to additional locations beginning in 2027. Renderings are available here.

To learn more about EoS Fitness and find a location near you, visit EoSFitness.com.

About EoS Fitness

EoS Fitness, a leader in the fitness industry with its High Value. Low Price.^® (HVLP) gyms, is an inclusive and welcoming organization committed to empowering exercise practitioners of all experience levels. With more than 225 gym locations open and on the way in Arizona, Florida, Georgia, Nevada, Southern California, Texas and Utah, EoS Fitness is rapidly expanding. Providing serious fitness options, EoS Fitness offers the best equipment, high-energy workout classes, top-notch amenities and extensive personal training options starting at just $9.99 per month. www.EoSfitness.com.