Ripple Fiber® Appoints Chris Peeples as Chief Revenue Officer

Industry veteran tapped for new C-Suite role as Ripple Fiber sharpens its strategy in an increasingly competitive fiber market

CHARLOTTE, N.C.--(BUSINESS WIRE)--Ripple Fiber®, a leading 100% fiber-optic internet provider and network operator, today announced the hiring of Chris Peeples as its new Chief Revenue Officer (CRO), effective June 15, 2026. In this role, he will leverage his experience in omnichannel execution, data-driven campaign development, and strategic leadership to lead the company's go-to-market strategy, drive revenue growth, strengthen sales and marketing alignment, and accelerate customer acquisition across all channels and markets.

“The era of fiber being a differentiator on its own is coming to an end. As overbuild accelerates and competition intensifies, the companies that continue growing are the ones with a sharper sales and marketing strategy, a clear value proposition, and the discipline to execute both. That’s what led us to establish this role,” said Lance van der Spuy, President, Ripple Fiber. “With over 30 years spanning both cable and fiber, Chris has seen this industry from every angle and understands what customers want. We are confident he will elevate our presence in new and mature markets.”

Peeples most recently served as CRO of Kansas-based provider Mercury Fiber. He led market development, revenue generation, and retention, while defining strategic objectives for the sales and marketing departments. Previously, Peeples served as Senior Vice President of Sales, Care, and Demand Generation with Lumos Fiber. The combination of large-scale operator experience and regional fiber leadership positions him to be an impactful addition to Ripple Fiber’s executive team.

“Joining Ripple Fiber is an incredible opportunity to help shape the next phase of the company’s growth,” said Chris Peeples, Chief Revenue Officer, Ripple Fiber. “The demand for reliable, high-speed connectivity has never been greater, and Ripple Fiber is uniquely positioned to meet that need. I’m excited to partner with the team to drive customer growth, strengthen our market leadership, and deliver exceptional value to the communities we serve.”

As Ripple Fiber continues building upon a strong foundation of brand awareness and substantial product and service enhancements, the introduction of Peeples signals the provider’s intent to compete as aggressively on strategy as it does on infrastructure.

ABOUT RIPPLE FIBER®

Founded in 2021, Ripple Fiber® provides thousands of homes and businesses with brighter, faster fiber internet built for the speed of life. Powered by a 10-gig, 100% fiber-optic network, Ripple Fiber is redefining connectivity for communities across 11 states while expanding access to reliable, future-proof internet. Ripple Fiber believes the biggest wave starts as a ripple. For more information, visit ripplefiber.com.