Pure Barre Celebrates 25 Years By Staging the Largest Simultaneous Barre Class in History

Leading Barre Fitness Studio to Host Once-in-a-Generation Milestone Classes, Livestreaming from 72 Stories above New York City

IRVINE, Calif.--(BUSINESS WIRE)--Pure Barre, an Xponential Fitness brand and the largest barre brand in the world, is “pulsing” into its 25^th anniversary this year, commemorating the occasion with a one-time, global barre event on Tuesday, June 23.

25^th Anniversary Celebration on June 23

As part of the official 25^th Anniversary Celebration, Pure Barre will livestream an exclusively curated barre fitness class, held 72 stories above New York City at SUMMIT One Vanderbilt and taught by all-star instructor Michelle Ditto. More than 600 Pure Barre studios across the globe plan to join the livestream on YouTube at 12:30pm ET / 9:30am PT, which is also available to the public. This livestreamed workout will be the largest simultaneous barre class in history.

To participate on June 23, follow this link to Pure Barre’s national YouTube Channel.

The NYC event will include national media coverage, influencers, exclusive anniversary merchandise, and special pop-ups and products from brand partners like HAESKIN sunscreen, G2G Protein Bars and STUDS earrings.

“Pure Barre has pioneered the barre fitness space since its founding in 2001, and our community is one of the strongest and most passionate of any brand,” said Katelyn DiGiorgio, President of Pure Barre. “We wouldn’t want to celebrate this milestone without the incredible community that has championed Pure Barre for 25 years, so we are excited to bring everyone together both in person and virtually on June 23.”

Special Offers for the 25^th Anniversary

Along with the global event on June 23, Pure Barre is celebrating its 25^th anniversary all month long with special offers and promotions for members and newcomers. Participating studios are offering a deal of two classes for just $25, and starting on June 26, 10-class packs will be 25% off. (Valid for new and local clients only at participating locations.)

Pure Barre newcomers can also try their first class for free by filling out the form on this page.

The Pure Barre Story

Pure Barre was started in 2001 by dancer and choreographer Carrie Dorr, who opened the first studio in Michigan and eventually grew the concept to dozens of locations across the United States through bootstrapping and licensing agreements. In the 2010s, the brand experienced rapid growth and was eventually acquired by Xponential Fitness in 2018. With Xponential’s support, Pure Barre has exploded in popularity with more than 620 locations around the world, including studios in Mexico and Japan.

For more information about Pure Barre, visit www.purebarre.com.

ABOUT PURE BARRE

Founded in 2001, Pure Barre is the largest barre brand by number of studios, offering a range of effective, low-impact, full-body workouts for a broad range of fitness levels. Pure Barre has five signature class formats, including introductory, classic barre, interval training, weight training, and restorative stretching. Its high-quality instructors receive specialized multi-tiered training allowing for class format and choreography to be refreshed on a quarterly basis. Ranked on Entrepreneur Magazine’s Franchise 500 for 11 years running and the Fastest-Growing Franchises in three years running as well as Inc. Magazine’s Inc. 5000, Pure Barre is headquartered in Irvine, CA and is part of the Xponential Fitness family of brands, a leading curator of boutique health and wellness brands. To learn more about Pure Barre, visit https://www.purebarre.com/.