Osmo To Sell 10 Proprietary AI-Developed Fragrance Ingredients In First-of-its-Kind Auction

Kicking off at the World Perfumery Congress on June 23, the auction opens access to AI-developed ingredients for fragrance houses and CPG companies worldwide

ELIZABETH, N.J.--(BUSINESS WIRE)--Osmo, the olfactory technology company, today announced the first-ever auction of fragrance captives, offering exclusive, perpetual licenses to 10 proprietary molecules developed through its Olfactory Intelligence platform. Launching at the World Perfumery Congress in Monterey, California on June 23, the auction disrupts a historically closed process in which ingredient development has always been internal and never for sale. For the first time, it gives all industry players – from fragrance houses to CPG companies – equal visibility and an opportunity to secure next-generation ingredients that traditional development pipelines would take years to produce.

"We built Osmo to accelerate fragrance innovation, and this auction is the clearest expression of that mission," said Alex Wiltschko, CEO and Founder of Osmo. "These molecules exist because AI can do in months what traditional discovery takes years to achieve. Now we're opening access to them in a way the industry has never seen before."

The fragrance industry has long relied on a slow and expensive model for developing new captive ingredients: companies spend several million dollars annually, with no guarantee of success. As a result, the palette of available fragrance ingredients has seen little meaningful innovation in decades, pushing companies to work and rework the same set of materials. Captive molecules have historically stayed internal, rarely made available to outside buyers and never through an open, competitive process.

Osmo's Olfactory Intelligence platform operates on a different discovery model. Rather than experimenting in the lab through trial and error, Osmo screens billions of potential molecules through AI modeling, predicting smell, intensity, performance, and safety profile before any physical molecule is created. With 10x higher success rates compared to industry norms and 5–10x greater cost efficiency, this approach has enabled Osmo to build a pipeline of 43 molecules in less than three years. Last year, Osmo filed more fragrance ingredient patents than the rest of the industry combined.

“When the industry has better ingredients, everyone benefits,” said Mike Rytokoski, Senior Vice President at Osmo. “Our initial goal was to create amazing novel molecules for our own use, but we realized that it’s better to get these materials into the hands of larger companies who can bring them to consumers at scale. This auction is how we will achieve this.”

Interested buyers will indicate which captives they wish to evaluate, receive samples, and complete an approximately 12-week diligence period before submitting binding bids. The process is open to fragrance houses, CPG companies with in-house perfumery capabilities, and chemical manufacturers.

To learn more about Osmo, visit osmo.ai.

About Osmo

Osmo is unlocking a new world of fragrance through a combination of proprietary molecular data, machine learning, and human artistry. Olfactory neuroscientist and Harvard PhD Alex Wiltschko launched Osmo in 2022 as a spin-off from Google Brain. In 2024, Osmo achieved Scent Teleportation, the world's first full digitization of scent with no human intervention. Today, the company transmits hundreds of scents per week using safe, environmentally-friendly molecules, and has created the industry's largest structured scent data library. Osmo enables global and emerging brands to reduce fragrance costs, accelerate timelines, and develop unique proprietary molecules through its AI-powered olfaction technology called Olfactory Intelligence. Backed by Lux Capital and Google Ventures, Osmo is building the future of scent. To learn more, visit www.osmo.ai.