NIQ Product Intelligence Expands with New GDSN Capability to Deliver a Single Product Record Across Supply Chain and Agentic Commerce Ecosystems

Built on Brandbank’s trusted product content, the new capability extends Product Intelligence by enabling brands to synchronize, validate, and activate trusted product record across supply chain, retail, ecommerce, and emerging agentic commerce

CHICAGO--(BUSINESS WIRE)--NielsenIQ (NYSE: NIQ), a global leader in consumer intelligence, today announced a new Global Data Synchronization Network (GDSN) capability within NIQ Product Intelligence, extending the ability to create, govern, and activate a single product record across supply chains, digital commerce, and enabling AI-powered shopping environments. The capability is designed to move GDSN participation beyond basic compliance and into measurable business performance at scale.

Built on Brandbank’s global product content expertise and NIQ Product Intelligence, the new capability enables brands and retailers to synchronize, validate, and distribute trusted product data through a single workflow. Organizations can now create one governed product record and activate it across retailer networks, digital shelves, supply chain partners, and agentic commerce environments.

By connecting GS1-aligned product data and rich consumer-facing product content, NIQ helps brands bridge the gap between operational compliance and commercial performance. As AI-powered discovery and agent-led commerce reshape how products are found and purchased, accurate and connected product data is becoming a critical product advantage.

This unified record also enables structured product data to flow directly into AI‑powered recommendation engines, search experiences, and agent‑led shopping interactions without requiring rework or manual enrichment. The GDSN capability ensures that this data can be seamlessly synchronized, validated, and activated across the broader commerce ecosystem.

Brands and retailers today face mounting pressure to synchronize product data across an ever-expanding array of channels, from physical retail to ecommerce, marketplace platforms, and increasingly, AI-powered shopping agents. While traditional GDSN participation supports supply chain operations, brands increasingly require product data that can also drive digital shelf performance, product discoverability, and AI-powered commerce experiences.

The new capability extends Product Intelligence from data creation and enrichment into synchronization and activation by:

• Creating a single trusted product record that combines GS1-aligned product data with experience-ready product content
• Validating data once and activating it across retailer networks, digital shelves, and commerce platforms
• Reducing errors, rework, and delays while accelerating time to market and improving product discoverability

“Last week we introduced Product Intelligence as one of the foundations for AI-ready commerce,” said Greg Hunter, Vice President, US Retail at NIQ. “This new capability brings that vision to life by enabling brands to create a single trusted product record that supports supply chain operations, digital commerce, retailer requirements, and emerging AI-powered shopping experiences. Product compliance was never the finish line but rather the starting point.”

This launch builds on NIQ’s leadership in digital product content and represents the next step in NIQ’s Commerce Intelligence strategy. By connecting product content, product data, and commerce activation through a unified product foundation, NIQ is building the trusted product intelligence layer that powers the future of commerce.

“For too long, brands have had to choose between compliance and commerce performance,” said Joshua Walker, Vice President, North America at NIQ. “We are making it easier to participate in GDSN, while also making it accessible, scalable, and future-ready for all.”

FAQs

What is NIQ GDSN solution?

It is a next generation Global Data Synchronization Network (GDSN) solution that enables brands and retailers to manage, govern, and activate a single, harmonized product record across supply chains, digital commerce and partner platforms.

How does this relate to Product Intelligence?

This GDSN capability is an extension of NIQ Product Intelligence. While Product Intelligence focuses on structuring and enriching product data for AI and discovery, the GDSN capability enables that data to be validated, synchronized, and shared across supply chain partners and commerce platforms.

Who is the solution designed for?

The solution is designed for brands of all sizes, from mid‑market organizations looking for an accessible path to GDSN participation to enterprise teams managing complex, multi‑retailer requirements. It is also built to support the needs of retailers by reducing friction, exceptions, and incomplete product data.

What does “one product record” mean?

“One product record” refers to a single, governed, experience‑ready source of truth for product data, created once and used consistently across supply chain workflows, digital shelves, retailer apps, and emerging AI‑driven shopping experiences, without the need for downstream reconciliation.

Is the solution GS1‑aligned and GDSN‑enabled?

Yes, it is fully GS1‑aligned and GDSN‑enabled, with retailer‑validated implementation designed to reflect how standards are applied operationally, not just how they are defined on paper.

When will the Product Intelligence solution be available?

The solution is now available in North America as of today. It is also available in Central Europe and the Benelux region.

Is NIQ providing guidance on how to transition from GDSN compliance to performance?

Yes. NIQ is hosting an upcoming webinar, “From Compliance to Performance: The Next Evolution of Product Data in Commerce,” which explores how brands can move beyond basic GDSN participation to unlock commercial value from their product data. The session, in collaboration with GS1 US, will cover how a connected, GS1‑aligned data foundation supports digital shelf performance, supply chain efficiency, and emerging AI‑driven shopping experiences. Register Here.

About NIQ

NielsenIQ (NYSE: NIQ) is a leading consumer intelligence company, delivering the most complete and trusted understanding of consumer buying behavior and revealing new pathways to growth. By combining an unmatched global data footprint and granular consumer and retail measurement with decades of AI modeling expertise, NIQ builds decision systems that help companies turn complex data into confident action.

With operations in more than 90 countries, NIQ covers approximately 82% of the world’s population and more than $7.4 trillion in global consumer spend. Through cloud-based platforms, advanced analytics and AI-driven insights, NIQ delivers The Full View™—helping brands and retailers understand what consumers buy, why they buy it, and what to do next.

For more information, please visit www.niq.com.