Introducing Cash App Tags1: A New Way to Pay

The physical payment accessories are linked to the Cash App Visa® Card*, enabling customers to pay without their phone or wallet

Cash App is releasing a limited run of the first model—the Cash App Wand—available starting today while supplies last

DISTRIBUTED-WORK-MODEL/OAKLAND, Calif.--(BUSINESS WIRE)--Today, Cash App is launching a new payment form factor that’s changing the shape of money. Cash App Tags are NFC-enabled, physical payment accessories that let customers pay without having to reach for their phone or card.

The first-edition Cash App Tag—the pearlescent Cash App Wand—is now available for Cash App Card holders to purchase in the app, while supplies last. Designed to match the way Gen Z expresses their style and identity, the Cash App Wand is equipped with a keychain so customers can clip, wear, and carry it with ease. Cash App Tags were built for on-the-go payments and also shine in situations where phones aren’t allowed or cumbersome to pull out, from paying for food at a venue that’s phone-free, to ordering merch at a music festival without digging through a bag for a card.

"While digital wallets are invisible and physical cards are often buried in wallets, Cash App Tags are just the opposite," said Thomas Templeton, Hardware Lead at Block. "We see a unique opportunity here to make payments visible and social for the first time. Early testers have told us that they've loved carrying the Wand and showing it off at checkout, so we believe there's a real appetite for this among our customers"

1 in 5 American teens² already have the customizable Cash App Card—the most popular debit card in the US among this audience³—and use it as a vehicle for self-expression by choosing exclusive styles, stamps, and emojis, and even drawing their own designs. A recent Cash App survey of Gen Z consumers also found that 38% purchase collectibles, accessories, or limited edition items at least monthly, more than any other generation.⁴ Cash App Tags meet the moment by turning the point of sale into an eye-catching extension of customers’ personal style.

The Cash App Wand is the first of multiple styles Cash App plans to introduce. In the coming weeks, the brand will drop limited runs of new Cash App Tag designs to Cash App Card holders ahead of general availability later this summer.

“We see this as an early starting point for Cash App Tags. The number of form factors we can create is nearly limitless,” added Templeton. “From clothing to jewelry, almost any item can become a way to pay with this technology. We’re looking forward to hearing what our customers want to see next.”

To get started, customers must have an active Cash App Card. They can activate their Tag by opening Cash App on their phone, then linking their Tag to their Cash App Card by following the instructions in the app. Once the Tag is activated, customers can tap to pay in less than a second without holding a phone or card.

Since Cash App Tags operate the same as the Cash App Card, they will work where Visa tap to pay is accepted and there are no minimum balance or activity requirements. Tags also have built-in security features including real-time transaction alerts, 24/7 fraud monitoring, and the ability to instantly lock and unlock the Tag within the app. Customers can also use the app to deactivate a Cash App Tag at any time.

The Wand is available starting today for $25 (plus any applicable sales tax) exclusively through Cash App. Cash App Tags are currently available for eligible customers ages 13 and up.⁵

To learn more about Cash App Tags, visit cash.app/tags.

About Cash App:

Cash App is the money app. Banking* on Cash App is easy: customers can receive paychecks early with direct deposit, spend money where Visa® is accepted with a personalized Cash App Card, and grow their money with a separate savings balance - all without hidden fees. Customers can also create a unique $Cashtag to share with anyone to get paid fast, make purchases with Cash App Pay, trade stocks and buy and sell bitcoin.** With Afterpay,*** customers can also pay over time in a way that best fits their financial needs through participating merchants or directly in the app. Download Cash App for free at cash.app/download.

*Cash App is a financial services platform, not a bank. Banking services provided by Cash App’s bank partner(s). Prepaid debit cards issued by Sutton Bank, Member FDIC. Cash App Visa® Debit Flex Cards issued by Sutton Bank, Member FDIC, , pursuant to a license from Visa U.S.A. Inc. See terms and conditions for the Sutton prepaid card and Sutton debit flex card. See cash.app for more details.

**Brokerage services provided by Cash App Investing LLC, member FINRA/SIPC, subsidiary of Block, Inc. Stablecoin and Lightning Network are not available to New York residents. Bitcoin services provided by Block, Inc. Bitcoin services are not licensable activity in all U.S. states and territories. Block, Inc. operates in New York as Block of Delaware and is licensed to engage in virtual currency business activity by the New York State Department of Financial Services. Investing and bitcoin are non-deposit, non-bank products that are not FDIC insured and involve risk, including monetary loss. Cash App Investing does not trade bitcoin and Block, Inc. is not a member of FINRA or SIPC. For additional information, see the Bitcoin and Cash App Investing disclosures.

***Afterpay is offered and managed through your Cash App account - no Afterpay account needed. Eligibility is based on several factors and is not guaranteed. Afterpay is not available in all states. Afterpay loans issued by First Electronic Bank, serviced by Square Capital, Inc. View state licenses.

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^1 Cash App Tags are financial instruments linked to your Cash App Card, and NOT toys. Available to 13+. Use responsibly.

^2 As of September 2025, based on a percentage of overall U.S. teen population as of 2023, according to U.S. Department of Justice estimate

^3 Morning Consult Parent Omnibus US, August 2025 (Cash App commissioned online survey of n=1,046 US adults who have a teen age 13-17)

^4 15-minute quantitative online survey emailed via Decipher to Cash App customers and a Gen Pop sample who are non-rejectors of tap-to-pay wearable/accessories (N=5493). The Gen Pop sample was weighted to reflect the demographic distribution of the US population, while the Cash App customer sample was weighted to reflect demographic distributions of Cash App customers. The survey ran in November 2025

^5 Teens aged 13 to 17 can join with approval from eligible parent or guardian. To view the eligibility requirements for sponsoring a teen, please visit the Sponsored Accounts section of the Cash App Terms of Service.