Modern Wealth Management Expands Florida Footprint with Acquisition of $1.1B Flaharty Asset Management

Clearwater-based firm adds 18 professionals and deepens Modern Wealth’s presence in priority growth market

MONTEREY, Calif.--(BUSINESS WIRE)--Modern Wealth Management (“Modern Wealth”), a registered investment advisory (RIA) firm founded to meet the evolving needs of today’s financial professionals and their clients, today announced an asset purchase agreement with Clearwater, Florida-based Flaharty Asset Management, a holistic wealth management firm overseeing approximately $1.1 billion across advisory and brokerage assets.

Led by Shon Flaharty, CFP®, AIF®, and Hunter Orr, CFA, Flaharty brings an 18-person team, including nine advisors, to Modern Wealth. The firm serves clients from offices in Clearwater and Punta Gorda, Florida, and has built its business around comprehensive wealth management, high-touch client service and a deeply personalized advice model.

The acquisition expands Modern Wealth’s presence in Florida, a priority market for the firm as it continues building regional offices in key locations across the country. Following Modern Wealth’s April acquisition of South Florida-based Legacy Wealth Management, the addition of Flaharty establishes a presence in the Greater Tampa Bay/Clearwater market and strengthens the firm’s growing Southeast footprint.

“For nearly two decades, we have focused on building a firm that cares deeply about the people we serve and the people we work alongside,” said Flaharty. “As our business has grown, we knew the next chapter required a partner that could help us preserve that culture while continuing to evolve. Modern Wealth understands what makes our firm different and shares our belief that great advice is about much more than investment management alone.”

The firm’s service philosophy is rooted in Malama, a Hawaiian word meaning “to care for,” which informs its personalized approach to helping families prioritize the financial decisions, risks and planning needs most important to them.

“Florida is an important growth market for Modern Wealth, but this acquisition is about much more than geography,” said Jason Gordo, president and co-founder of Modern Wealth. “Shon, Hunter and their team have built a remarkable business around care, trust and a highly human approach to advice. Their model aligns closely with where we believe the industry is headed, and we see a meaningful opportunity to bring elements of their client experience to advisors across our broader platform.”

By joining Modern Wealth, the Flaharty team will gain access to an integrated wealth management platform, backed by centralized support across marketing, technology, compliance, human resources, and operations, as well as premium in‑house capabilities in financial planning, investment management, tax planning and preparation, estate planning and retirement plan management. The team will also have access to Modern Wealth’s Organic Growth Hub, where dedicated teams source, qualify and nurture prospective clients before connecting them with advisers best positioned to serve them.

“Our objective has always been to grow the right way, with the right clients and without losing the culture that got us here,” said Orr. “Modern Wealth gives us additional capacity to expand the work we believe matters most — helping each client build a financial blueprint that reflects their goals, risks, family dynamics and priorities.”

Flaharty is Modern Wealth’s 22nd acquisition to date and follows the recent addition of Brown and Company in Colorado. Modern Wealth now manages more than $14 billion in assets across 20 offices nationwide.

For more information about Modern Wealth and its comprehensive wealth management services, please visit modwm.com.

About Modern Wealth Management

Modern Wealth Management is a registered investment adviser (RIA) reimagining the delivery of financial advice. Co-Founded by former United Capital executives Gary Roth, Mike Capelle and Jason Gordo, Modern Wealth was designed to anticipate the needs of Americans at every stage in life by providing a full suite of wealth management services carried out by a team of experts specializing in financial planning, tax planning and preparation, estate planning and more. Strategically acquiring high-growth RIAs across the country, Modern Wealth establishes regional offices in key locations spanning the United States. To learn more about Modern Wealth’s next-generation platform and advice delivery model, please email [e-mail] or visit modwm.com.

Registration with the U.S. Securities and Exchange Commission does not imply a certain level of skill or training. Past performance is not necessarily indicative of future results.