Kraft Dinner Serves Up Dessert for the First Time Ever with New KD Mac & Cheesecake

Canada’s original mac n’ cheese is serving up a craveable new dessert with a cheesy spin, available for a limited time at select bakeries across Canada

TORONTO--(BUSINESS WIRE)--KD is stepping into dessert for the first time ever – because KD’s iconic cheesy flavour and ultimate craveability shouldn’t be limited to dinner time. Introducing: KD Mac & Cheesecake, a first-of-its-kind sweet and savoury creation that transforms the signature cheesy KD flavour Canadians know and love into a deliciously craveable treat. Starting today, KD Mac & Cheesecake is available for a limited time at select bakeries across Canada, inviting Canadians to rethink when, where and how they enjoy KD.

As Canadians, especially Gen Z and Millennials, continue embracing nostalgic flavours¹ and leaning into unexpected food mashups², KD is stirring the pot. KD is made in Canada with real cheddar cheese and has been baked into the country’s food culture for generations, earning its title as a Canadian dinner classic. Now, the brand is putting the cheese in cheesecake with a dessert that finally lives up to dinner – and will leave you wondering if KD stands for dinner or dessert.

KD Mac & Cheesecake reimagines KD’s irresistible flavour in a sweet-meets-savoury dessert, with KD cheese folded into both the delicate graham cracker crust and creamy cheesecake batter. The result is a slice of cheesecake like no other, overflowing with the cheesy taste of KD fans know and love.

“As Canada’s unofficial dish, KD has long been associated with dinner,” said Brian Neumann, Head of Brand and Creativity at Kraft Heinz. “This led us to ask ourselves, ‘why should the unmistakable KD flavour be limited to dinner time?’ Today, we’re excited to give Canadians a brand new way to enjoy KD’s one-of-a-kind cheese flavour. KD Mac & Cheesecake is a playful way for us to remind Canadians that when it comes to delicious cheese – no matter the meal – it's Gotta be KD.”

KD Mac & Cheesecake is available to purchase exclusively through select bakery partners across Canada. Participating bakeries include SanRemo Bakery in Toronto, ON; Les Délices Lafrenaie in Montréal, QC; Goodies Bakeshop in Winnipeg, MB; and Ambrosial Cheesecake Shop and The Cheesecake Cafe in Calgary, AB. Canadians are encouraged to visit their local participating bakery partner to try KD Mac & Cheesecake for a limited time starting today, while quantities last.

For more information on KD Mac & Cheesecake, including participating locations and availability, visit kraftdinner.ca/cheesecake or follow @KraftDinnerCA on social media.

^1The forces shaping Gen Z’s snack and beverage consumption

^2Trending Flavors: Co-branding and collaborations in desserts and confections

ABOUT KRAFT HEINZ CANADA

Kraft Heinz Canada's heritage can be traced back over a century to when James Lewis Kraft of Stevensville, Ontario began selling cheese from a horse-drawn wagon in 1903. Heinz Canada was established in 1909 in Leamington, Ontario where its first products were pickles sourced from local growers. Following the 2015 merger between Kraft Foods Group and H.J. Heinz Company, Kraft Heinz Canada became a subsidiary of the newly formed Kraft Heinz Company (NASDAQ: KHC). Now the country's second largest food and beverage company, iconic Kraft Heinz Canada products like Kraft Peanut Butter, Heinz Ketchup, KD, Philadelphia Cream Cheese, Renées Dressing, Jell-O, Classico, Kool-Aid and Maxwell House are found in over 97 per cent of Canadian households.

Kraft Heinz Canada is driving transformation inspired by Kraft Heinz's global purpose, Let's Make Life Delicious, by creating memorable community moments through local initiatives such as Kraft Hockeyville, while also supporting food banks across Canada through Kraft Heinz Groceries for Good program. Learn more about our journey by visiting kraftheinz.com or following us on LinkedIn.