Shift4 Partners With Bar Rescue’s Jon Taffer for $100,000 “Rescue Mission” Contest

One community-focused restaurateur will receive a $100,000 business grant, a personalized consultation with Jon Taffer, and a complete Shift4 POS System

CENTER VALLEY, Pa.--(BUSINESS WIRE)--Shift4 (NYSE: FOUR), the global commerce technology provider powering the experience economy, today announced the launch of its third Shift4 Rescue Mission contest, partnering once again with hospitality expert and Bar Rescue star Jon Taffer. The program will award $100,000 to a community-focused restaurant or bar owner facing operational and financial challenges.

Applications open today for restaurant owners nationwide seeking support to revitalize their businesses. The selected winner will receive a $100,000 business grant, an individual business consultation with Jon Taffer, and a complete Shift4 POS System for their restaurant or bar. The $100,000 prize will be the largest yet awarded through this contest.

“Over the past two years of the Shift4 Rescue Mission, we have received an overwhelming response from restaurant and bar owners across the country,” said Taffer. “What’s clear is that small businesses are still navigating real challenges, and access to the right technology and resources can make all the difference. Through this initiative, we remain committed to empowering small business owners by equipping them with monetary resources and powerful tools to stimulate growth and strengthen operations.”

Shift4 Dine is a modern, all-in-one technology platform that allows restaurants and bars to deliver exceptional guest experiences and manage every aspect of their business. It features integrated online ordering and reservations, built-in marketing tools and loyalty program, mobile devices for tableside ordering and payment, comprehensive reporting, and more.

“We are proud to partner with Jon Taffer on our third Rescue Mission, as we continue to support small business owners who need a helping hand,” said Shift4 CEO Taylor Lauber. “Seeing the impact of our Rescue Missions on the previous winners has been incredibly rewarding, and we’re excited to provide an even greater impact this year with our largest prize yet. We’re especially focused this year on businesses who have had a positive impact in their own communities. In addition to funding and expert advice from Jon, the winner will receive a Shift4 POS System, which delivers considerable benefits for operators of all sizes to help grow their business.”

For more information or to enter the contest, please visit shift4.com/rescuemission. Applicants will have to submit a short video explaining why they need a Rescue Mission and how they plan to use the funds. The deadline to enter is June 19^th.

About Shift4
Shift4 (NYSE: FOUR) powers the experience economy, enabling businesses to deliver the moments that matter. Transforming how people shop, dine, stay, and play, Shift4’s commerce technology allows for a seamless experience at any scale. From your neighborhood restaurant to the world’s largest event venues, Shift4 handles billions of transactions annually for hundreds of thousands of businesses around the world. For more information, visit shift4.com.

About Jon Taffer
Jon Taffer is an award-winning hospitality expert, entrepreneur and thought leader with nearly 40 years of experience in the hospitality, entertainment and nightlife industries. Best known as executive producer and star of Paramount Network’s Bar Rescue, a non-scripted reality show that spotlights Jon as he saves failing bars and restaurants from looming closure now in its tenth season. His latest endeavor is Taffer’s Browned Butter Bourbon, a rich, bold bourbon whiskey with notes of vanilla and toffee inspired by his years of cocktail and culinary creations.

In 2019, Jon announced the launch of his own innovative, bar-forward casual dining franchise concept, Taffer’s Tavern, which debuted in Atlanta in 2020 with several locations open across the US and more in development. Taffer’s Tavern features outstanding signature cocktails and elevated tavern foods while providing a solution for the many woes that plague the restaurant industry.

Concurrently, Jon runs Taffer Dynamics, his business consulting firm. Over the years, he has consulted for a range of well-known brands, including the NFL Network, Anheuser-Busch, Ritz-Carlton, TGI Fridays, Buffalo Wild Wings, Famous Dave’s Barbecue and Fortune 500 brands such as Hyatt Hotels and Marriott International. In addition, Jon is a best-selling author having written three books: “Raise the Bar,” “Don’t Bulls*t Yourself,” and his newest book “The Power of Conflict: Speak Your Mind and Get the Results You Want.” For more information, visit www.jontaffer.com.