DataDome Announces Priority Protect, the First Virtual Waiting Room Built for Agentic Commerce

Priority Protect combines DataDome's AI detection engine with intent-aware queue management to keep every high-demand moment fair & reliable

NEW YORK--(BUSINESS WIRE)--DataDome, the leader in bot and agent trust management, today announced Priority Protect, its virtual waiting room solution built for a world where AI agents shop, book, and buy around the clock. As AI agents become a permanent fixture of digital commerce, Priority Protect is the only queue management solution designed to detect, classify, and control human, AI agent, and bot traffic on every single request, giving businesses the trust framework they need to turn every high-demand moment into a better experience for legitimate users.

Traditional virtual waiting rooms were built for a world where traffic surges were a scalability problem. But with AI agents operating 24/7 and reacting to any price drop, stock alert, or new listing in real time, every sale has become a flash sale. In a midnight ticket sale for a major sporting event, DataDome detected that 31% of queue traffic was bot traffic, representing 2.4 million of 7.8 million requests. Indeed, today's product drops, ticket sales, and promotions attract floods of malicious bots and unauthorized agents claiming inventory that never converts and overwhelming infrastructure at a scale no longer constrained by human behavior.

DataDome already has significant expertise in protecting businesses from malicious, automated, and high-volume traffic. Priority Protect extends that expertise into the virtual waiting room, detecting and classifying humans, AI agents, and bots on every request, applying fine-grained policy control in real time, and scaling instantly to meet peak demand without compromising site stability or user experience.

"Peak moments should drive revenue, not outages," said Pradheep Sampath, Chief Product Officer at DataDome. "A virtual waiting room that cannot tell a human customer from a bot or an unauthorized AI agent has no way to guarantee fairness. Priority Protect was built with a fraud detection foundation, so businesses can guarantee that every spot in line goes to a real customer or an agent they actually trust."

Priority Protect is in use by businesses managing some of the highest-demand moments on the internet. Initial customers report cleaner queues, fewer bot-driven inventory losses, and measurably better experiences for real users, including reduced waiting times, during peak events.

Priority Protect combines DataDome's detection engine with intent-aware queue management to keep every high-demand moment fair and reliable:

• Continuous in-session validation: Every visitor is continuously re-evaluated throughout their session. If behavior changes after entry, visitors can be re-challenged or removed.
• AI-powered request classification: Every request is evaluated in real time using server-side and client-side signals, drawing on 5 trillion signals processed daily across the DataDome network.
• A clean, fair virtual waiting room: Verified humans and approved AI agents enter a clean, bot-free queue with time-based or always-on priorities. Users never leave your domain; Priority Protect keeps the full experience on your infrastructure, including fully customizable, branded waiting room templates with position tracking and estimated wait times. From arrival through admission, your brand stays intact.
• Real-time policy management: Businesses set differentiated access policies for humans, AI agents, and bots; adjust capacity and release rates instantly via Dashboard or API; and scope policies to specific URLs, domains, or pages.

DataDome is also bringing priority lanes to Priority Protect, allowing customers to define custom attributes directly in the dashboard and route specific users and trusted agents to the front of the queue in real time, without additional tooling or configuration overhead.

Everything is built in to optimize user experience: real-time fraud detection, agent trust framework, branded templates, and queue management all run natively on your infrastructure, with no third-party tools required. Unlike standalone queue solutions that make a single access decision at entry and were built before AI agents existed, Priority Protect continuously validates every visitor throughout the entire session, stopping shape-shifting bots and unauthorized agents that change behavior once inside.

For more information, visit datadome.co/products/priority-protect. Follow DataDome on YouTube and LinkedIn for regular updates on threat research, customer case studies, and to ensure your business is ready to tackle both the risks and opportunities in an agentic internet.

About DataDome
DataDome delivers real-time bot and agent trust management, providing complete visibility and control over all traffic—whether human, bot, or AI. Named a Leader in The Forrester Wave™ for Bot Management in 2024, DataDome is trusted by enterprises like Etsy, PayPal, and SoundCloud. Acting as a traffic control plane, DataDome's multi-layered AI engine leverages thousands of models and 5 trillion signals daily to analyze intent and stop fraud in under 2 milliseconds, letting legitimate users through seamlessly across websites, apps, APIs, and MCPs. A recognized Leader on G2 across several categories, DataDome stops 20K+ attacks every second, delivering protection that outperforms.