Canadian Marketing Association Announces New Board Chair and Two New Directors

TORONTO--(BUSINESS WIRE)--At its annual general meeting today, the Canadian Marketing Association (CMA) announced that Meghan Nameth (president and owner, Pattern and Path Consulting) is the new chair of the board, and elected two new senior members as directors to further diversify the board.

Nameth, who previously served as vice-chair, succeeds Alan Depencier, who will complete his term as chair. Joining the board as directors are Doug Milne, chief marketing and strategy officer, IGM Financial, and Sarah Armstrong, general manager and country manager, The Trade Desk Canada. Together, these appointments represent individuals from a broad cross-section of the marketing industry, bringing significant expertise to the board.

“Doug and Sarah bring significant senior marketing leadership experience to our board,” said Meghan Nameth. “I’m confident these directors, alongside our board members, will continue to challenge the community to recognize marketing’s critical role in driving Canada's prosperity and innovation agenda.”

Meghan brings more than 25 years of senior marketing leadership experience spanning consumer packaged goods, financial services and retail sectors. Her leadership has guided brands including Loblaw Companies, Hudson’s Bay Company, TD Bank, Procter & Gamble and Mars Canada. She has received industry recognition from Cannes Lions, CMA Awards, DA&D Pencil and One Show Pencil. She co-founded ShiftUp Coaching to develop marketing talent across the country.

Doug has over three decades of senior marketing leadership experience with global brands including Procter & Gamble, Mars and TD Bank. As a Chartered Marketer and Professional Engineer, he has guided organizations across the consumer, retail and financial services sectors through periods of growth. His business transformation expertise has been recognized through receiving a Silver Effie Award, a Silver Lion at Cannes, a Gold Reggie and Best of the Best at the CMA Awards. He contributes to the CMA’s Committees, sits on the board of the Alzheimer Society of Canada and is an ICD.D candidate through the Institute of Corporate Directors’ Education Program.

Sarah brings 20 years of senior leadership across full-funnel marketing and digital advertising at Amazon Ads, dentsu international and Publicis Media. At Amazon Ads, she held the position of head of global agencies and accounts, leading multinational teams and strategic partnerships with major holding companies and global brands to deliver integrated solutions at scale. She has a proven track record of delivering growth that consistently outpaces industry benchmarks and drives measurable business outcomes for Fortune 100 brands. Previously, Sarah served as a judge for national industry competitions and brings governance experience, including board service with the American Advertising Federation.

The complete list of board members for 2026-27 is:

• Meghan Nameth (board chair), president and owner, Pattern and Path Consulting
• Alan Depencier (past chair), chief marketing officer, personal and commercial banking and insurance, RBC
• Isaac Adejuwon, chief executive officer and founder, Metricsflow
• Sarah Armstrong, general manager and country manager, The Trade Desk Canada
• Sophie Deschênes-Hébert, associate general counsel, TELUS
• Jeff Greenspoon, chief executive officer Americas, KANTAR
• Susan Irving, chief marketing officer, Kruger Products
• Bilal Jaffery, head of data and AI for the Americas, Thoughtworks
• Bryan Kane, chief executive officer, Omnicom Advertising
• Nicky Mezo, vice-president of marketing, everyday and small business banking, TD
• Doug Milne, chief marketing and strategy officer, IGM Financial
• Laura Pearce, head of marketing, Google Canada
• Jacqueline Ryan, chief executive officer of the Canadian Olympic Foundation and chief brand and commercial officer of the Canadian Olympic Committee
• Eva Salem, senior vice-president, marketing and brand, Canadian Tire
• Evan Wood, executive vice-president and chief strategy officer, Environics Analytics

“Our newly appointed board members reflect our drive and commitment to serve our community in ways that advance the marketing discipline in Canada,” said Esther Benzie, president and CEO of the CMA. “Electing leaders of this calibre across the marketing industry plays a key role in the way we show up, connect and lead marketing professionals. We’re thrilled to continue collaborating and delivering our mandate.”

About the Canadian Marketing Association

The CMA is the voice of marketing in Canada, and our purpose is to champion marketing’s powerful impact. We are the catalyst to help Canada’s marketers thrive today, while building the marketing mindset and environment of tomorrow.

We provide opportunities for our members from coast to coast to develop professionally, to contribute to marketing thought leadership, to build strong networks, and to strengthen the regulatory climate for business success. Our Chartered Marketer (CM) designation signifies that recipients are highly qualified and up to date with best practices, as reflected in the Canadian Marketing Code of Ethics and Standards.

We represent virtually all of Canada’s major business sectors, and all marketing disciplines, channels and technologies. We advocate with government stakeholders, and provide Canadian consumers with information to help them better understand their rights and obligations. For more information, visit thecma.ca.