Operation HOPE and Nasdaq Foundation Launch Digital Investor Education Tool to Expand Wealth-Building Access for New Investors

New “Investor Mindset Experience” platform – available at no-cost to participants - delivers personalized financial guidance to first-time investors nationwide

ATLANTA--(BUSINESS WIRE)--Operation HOPE, the nation’s leading nonprofit financial empowerment organization, today announced the launch of the Investor Mindset Experience in partnership with the Nasdaq Foundation — a free digital education tool designed to equip first-time investors with the knowledge and confidence to begin participating in the financial markets.

The Investor Mindset Experience meets users where they are, beginning with a personalized assessment of their financial readiness and delivering tailored guidance across core investing fundamentals, including behavioral finance, risk management, and investment vehicles. The platform is built to be intuitive, accessible, and action-oriented — translating financial education into practical first steps toward wealth building.

“Too many Americans have been told — explicitly or implicitly — that investing is not for them. The Investor Mindset Experience changes that. This isn’t just financial literacy — it’s an invitation into a system that has historically left too many people on the outside looking in,” said John Hope Bryant, Founder, Chairman and CEO of Operation HOPE.

The partnership between Operation HOPE and the Nasdaq Foundation reflects a shared commitment to democratizing access to the financial markets. The initiative targets first-time investors between the ages of 20 and 55, with a focus on working professionals and Gen Z earners — particularly those from low-to-moderate income backgrounds.

“Broadening participation in the financial markets is essential to a more resilient economy. By pairing Operation HOPE’s community reach with our focus on investor education, this initiative creates a clearer entry point for individuals to begin investing with structure and confidence,” said Jailan Griffiths, President of the Nasdaq Foundation and Global Head of Purpose.

The Investor Mindset Experience is now available through Operation HOPE’s digital platform. Over the next three years, the initiative aims to reach 65,000 participants, with at least 65 percent from low-to-moderate income households.

For more information or to access the Investor Mindset Experience, visit https://operationhope.org/investor-mindset/.

About Operation HOPE

Since 1992, Operation HOPE has been moving America from civil rights to "silver rights" with the mission of making free enterprise and capitalism work for the underserved—disrupting poverty for millions of low and moderate-income youth and adults across the nation. Through its community uplift model, HOPE Inside, which received the 2016 Innovator of the Year recognition by American Banker magazine, Operation HOPE has served more than 4 million individuals and directed more than $4.2 billion in economic activity into disenfranchised communities—turning check-cashing customers into banking customers, renters into homeowners, small business dreamers into small business owners, minimum wage workers into living wage consumers, and uncertain disaster victims into financially empowered disaster survivors. For more information: OperationHOPE.org. Follow the HOPE conversation on Twitter, Facebook, Instagram or LinkedIn.

About the Nasdaq Foundation

The Nasdaq Foundation is committed to shaping a more inclusive financial system by advancing strategic, scalable solutions that create better pathways for wealth creation and economic resilience. The Foundation’s core pillars of impact include expanding financial literacy, increasing access to capital, cultivating investor identity, promoting employee and community ownership models, and strengthening regional economies. By addressing these critical gaps, the Foundation is helping communities build more sustainable economic futures.