Team Velocity Acquires Foundation Direct, Combining Elite Media Strategy with the Apollo Platform

This strategic move merges Google-pioneered expert methodologies with the Apollo technology stack.

WASHINGTON--(BUSINESS WIRE)--Team Velocity, the automotive industry’s leading integrated customer experience platform provider, today announced the acquisition of Foundation Direct, a digital agency founded by former Google automotive executives. Team Velocity’s Apollo technology has been leveraged by Foundation Direct for many years, marking the acquisition as a natural evolution of a notable partnership. The move strengthens Team Velocity’s position as a market leader while enhancing its ability to help dealerships drive measurable growth in an increasingly complex digital landscape.

Foundation Data, the analytics company powering the NCM Digital Performance Composite, will continue operating independently following the transaction. The company standardizes dealership data to power benchmarking and AI applications across the automotive industry while preserving the objective measurement dealers and partners rely on.

Elite Strategy Meets Best-in-Class Technology

While Team Velocity has long delivered industry-leading performance through the Apollo platform and its automated advertising solutions, the acquisition adds a new layer of high-touch strategic expertise designed for dealers seeking more advanced digital advertising execution and consultation.

Together, the companies will provide dealers with a more connected approach to digital advertising by unifying campaign strategy, audience activation, website experience, and attribution within a single ecosystem.

Key benefits include:

• Pioneer-Led Strategy: Clients gain access to methodologies developed by former Google automotive executives with deep expertise in search, social, and performance marketing.
• Operational Synergy: Foundation Direct will maintain its existing client base while simultaneously serving as the strategic performance engine behind Team Velocity’s digital advertising offerings.
• Enhanced Performance: The integration focuses on complex attribution models and sophisticated platform execution to maximize Return on Ad Spend (ROAS) and sales attribution.

"At Team Velocity, we don't just build software; we build competitive advantages," said David Boice, CEO of Team Velocity. "By bringing Foundation Direct into the fold, we are combining elite digital strategy with the power of the Apollo platform. We’ve admired their approach for years, and together, we are providing a 'concierge-level' digital strategy that the industry has been demanding."

Peter Leto, President of Foundation Direct, highlighted the natural alignment between the two organizations. "Our organizations have shared a similar philosophy for years; one centered around transparency, performance, and measurable outcomes for dealers," said Leto. "In early collaborative deployments, we’ve documented conversion lifts exceeding 50% when Foundation Direct’s media strategies are paired with Team Velocity website environments. This acquisition allows us to scale those results across a broader range of clients within the automotive retail sector."

Driving Growth for Dealers and Better Experiences for Consumers

This acquisition reinforces Team Velocity’s commitment to continuous innovation and its mission to help dealerships grow nationwide. By combining advanced technology with expert strategy, the company is delivering a more unified digital advertising ecosystem that benefits both retailers and the consumers they serve.

Current Team Velocity and Foundation Direct clients can expect a seamless transition. For more information on the integration or to request a strategy audit, visit https://teamvelocitymarketing.com.

About Team Velocity

Team Velocity is revolutionizing the automotive industry with technology that digitizes the car-buying and vehicle-ownership processes. Made by dealers for dealers, the Apollo Customer Experience Platform provides a suite of integrated applications that make, manage, and measure frictionless consumer experiences from the initial engagement to a final transaction. Apollo empowers dealers to own the entire customer journey by delivering hyper-personalized campaigns across every touchpoint, maximizing ROI and lifetime revenue.

To learn more about Team Velocity, visit https://teamvelocitymarketing.com.