Fujifilm Hits The Road to Engage with Consumers Nationwide on its 2026 FUJIFILM instax™ Capture the Joy Tour

instax™ instant cameras and smartphone printers are the stars of the coast-to-coast road show

VALHALLA, N.Y.--(BUSINESS WIRE)--FUJIFILM North America Corporation, Imaging Division, announced today the launch of its 2026 FUJIFILM instax™ Capture The Joy Tour, an immersive brand experience that allows consumers to get hands-on with the company’s instax™ instant cameras and smartphone printer products in an interactive, engaging environment. The tour will kick off on May 22 when it makes its first stop at Asbury Park, New Jersey. The tour will conclude in September on the West Coast.

“instax™ products are all about self-expression, and that was top of mind for us when designing and planning the Capture the Joy Tour for 2026,” said Ashley Reeder Morgan, vice president, Consumer Products, FUJIFILM North America Corporation. “Through the tour, both instax™ brand fans and those who may be new to the brand can have the opportunity to touch, try and create with our products onsite, giving them a chance to utilize the bright, colorful surroundings we’re bringing to have fun, connect with each other and create some really special instax prints.”

At each scheduled location, a large instax™ branded dome will be constructed onsite, with its vibrant road trip theme designed to inspire consumers’ creativity and spontaneity through interactive displays and demonstrations. Both inside and outside the dome, guests will have several opportunities to shoot and print their own pictures in real time using instax™ instant cameras and smartphone printer products. They are encouraged to use the cameras and printers onsite to create images they can take with them.

“Being present at these events across the country is an important way for us to connect with our communities,” said Morgan. “Not only is their feedback critical to us, we love engaging with them and also introducing new fans to the brand.”

The tour will be making stops at a variety of locations, including musical events, food festivals, sporting events, and parks/plazas. The first five stops of 2026 FUJIFILM instax™ Capture The Joy Tour will be as follows:

Asbury Park	Asbury Park, N.J.	5/22 - 5/25
Seaport Courtyard	Boston, Mass.	5/29 - 5/31
Bryant Park	New York, N.Y.	6/9
Summerfest 1	Milwaukee, Wis.	6/18 - 6/20
Summerfest 2	Milwaukee, Wis.	6/25 - 6/27

For more information and to stay up to date on additional tour stops, visit http://www.instaxus.com/joy-tour.

About Fujifilm

FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation, consists of five operating divisions. The Imaging Division provides consumer and commercial photographic products and services, including silver halide consumables; inkjet consumables; digital printing equipment, along with service and support; personalized photo products fulfillment; film; one-time-use cameras; and the popular instax™ line of instant cameras, smartphone printers, instant film, and accessories. The Electronic Imaging Division markets its GFX System and X Series lines of mirrorless digital cameras, lenses, and accessories to provide a variety of content creation solutions for both still and moving imagery. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography, and industrial markets, and also markets binoculars and other optical imaging solutions. The Business Innovation Division offers a full lineup of digital print and toner technologies focused on enabling the digital transformation of businesses and print shops with its offerings of multifunction printers, digital inkjet presses, production toner printers, software, and more. The Industrial Products Division delivers new products derived from Fujifilm technologies including data storage tape products, including OEM and FUJIFILM Ultrium LTO cartridges, desalination solutions, microfilters and gas separation membranes.

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FUJIFILM Corporation is a subsidiary of FUJIFILM Holdings Corporation. FUJIFILM Holdings Corporation, headquartered in Tokyo, leverages its depth of knowledge and proprietary core technologies to deliver innovative products and services across the globe through the four key business segments of healthcare, electronics, business innovation, and imaging with over 70,000 employees. Guided and united by our Group Purpose of “giving our world more smiles,” we address social challenges and create a positive impact on society through our products, services, and business operations. Under its medium-term management plan, VISION2030, which ends in FY2030, we aspire to continue our evolution into a company that creates value and smiles for various stakeholders as a collection of global leading businesses and achieve a global revenue of 4 trillion yen (29 billion USD at an exchange rate of 140 JPY/USD). For more information, please visit: www.fujifilmholdings.com.

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