Home Improvement Retailers Upgrade Services and Tools, but Satisfaction Remains Flat as Price Sensitivity Grows, JD Power Finds

Menards Ranks Highest in Overall Satisfaction

• Overall satisfaction with Home Improvement retailers increases 1 point (on a 1,000-point scale)
• Average customer spend in 2026 increases to $1,617
• Areas such as clinics, delivery, installation and rentals experience increases in satisfaction, while value for price paid and trust decline

TROY, Mich.--(BUSINESS WIRE)--Overall satisfaction with home improvement retailers held steady in 2026, rising 1 point from 2025 to 672 (on a 1,000‑point scale), according to the JD Power 2026 U.S. Home Improvement Retailer Satisfaction Study^SM released today. Shoppers indicate better product availability, improved digital tools and enhanced operational services such as clinics, rentals, delivery, installation and reward programs. Conversely, higher spending is making shoppers more sensitive to value. The average amount spent at home improvement retailers in 2026 reached $1,617, an increase of $278 compared with 2025.

“Although there have been meaningful gains in most operational areas, shoppers cannot ignore the rising prices,” said Michael Taylor, senior managing director travel, hospitality, retail and customer service at JD Power. “This sensitivity to value for price paid has a direct impact on trust in the retailer, as both dimensions saw a satisfaction decrease this year. Even with the recent emphasis on technology and delivery, home improvement shoppers still want in‑store advice, and retailers that invest in knowledgeable, service-oriented staff will be best positioned to rebuild trust and drive long-term loyalty.”

Study Ranking

Menards ranks highest in overall satisfaction with a score of 690. The Home Depot ranks second (679) followed by Ace Hardware (673).

To view the official release and complete visual rank charts, visit: http://www.jdpower.com/pr-id/2026038.

The 2026 U.S. Home Improvement Retailer Satisfaction Study measures customer satisfaction with home improvement retailers by examining eight dimensions (in alphabetical order): additional services; digital tools; level of trust; people; product/supplies; return policy/process; store/facility; and value given price paid. The 2026 study is based on responses from 2,231 customers who purchased home improvement-related products from a home improvement retailer within the previous 12 months. The study was fielded from March 2025 through March 2026.

For more information about the U.S. Home Improvement Retailer Satisfaction Study, visit https://www.jdpower.com/business/resource/us-home-improvement-retailer-satisfaction-study.

About JD Power

JD Power delivers mission-critical data, analytics and intelligence that help businesses improve customer experience and operational performance with confidence and clarity. Using proprietary, comprehensive data – including millions of consumer interactions and authoritative automotive datasets – combined with advanced analytics, artificial intelligence and deep industry expertise, JD Power enables leaders to respond to market shifts, make smarter decisions and drive measurable performance improvements.

As an objective source of deep insight into real-world customer interactions with brands and products, JD Power provides the independent intelligence organizations need to anticipate change, strengthen customer engagement and advance growth. Learn more at JDPower.com.

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