Newrez Launches Rezi Mortgage Assistant in ChatGPT, Replacing Generic Advice With Lender-Specific Guidance

• Newrez becomes the first top 10 mortgage originator to launch a consumer-facing custom GPT.

• Consumers get instant, no-pressure answers grounded in Newrez underwriting guidelines and tailored to its products and lending requirements.

• Available for free in ChatGPT, Rezi Mortgage Assistant meets borrowers where they naturally turn for answers.

FORT WASHINGTON, Pa.--(BUSINESS WIRE)--Newrez, a leading homeownership company, today announced the launch of Rezi Mortgage Assistant, making Newrez the first major mortgage lender with an AI-powered, consumer-facing mortgage guide built directly into ChatGPT. Designed around how today's borrowers search for answers, the custom GPT delivers instant, plain-language mortgage and home equity responses drawing on Newrez's own lending requirements and educational content, helping consumers navigate the home financing journey with greater clarity and confidence.

Unlike generic chat tools, Rezi Mortgage Assistant is grounded in Newrez's actual underwriting guidelines and lending policies, so answers reflect Newrez's specific lending criteria and lead to more relevant and actionable advice. Rezi Mortgage Assistant lets prospective borrowers explore the home financing process on their own terms—without forms, phone calls, or sales pressure—and progress to a loan officer only when they are ready.

Available for free in the GPT Store, Rezi Mortgage Assistant can be accessed by selecting the “GPTs” tab in ChatGPT or by clicking here.

The launch comes as consumers increasingly turn to AI for help with financial guidance. More than half of consumers (55%) now use AI to aid their financial management decisions, up from 10% last year, according to TD Bank. Usage is highest among Gen Z (77%) and Millennials (72%) and continues to grow among Gen X (49%) and Baby Boomers (30%).

“We built Rezi Mortgage Assistant to bring clear, Newrez-specific mortgage guidance directly into the platform where millions of consumers already go for answers," said Brian Woodring, Chief Information Officer at Newrez. “By applying our actual underwriting and lending logic inside ChatGPT, we’re giving borrowers an accessible way to learn without pressure.”

“Whether someone is buying their first home or exploring ways to tap into their equity, Rezi Mortgage Assistant puts trusted guidance right at their fingertips," said Leslie Gillin, Chief Commercial Officer at Newrez. “It helps demystify the mortgage process and removes friction by giving borrowers relevant answers from the start, allowing them to learn on their own terms. It's another way we're delivering on our mission to ‘make home happen,’ by ensuring greater access to the most relevant mortgage intelligence so consumers feel better informed earlier in their decision process.”

About Newrez

Newrez LLC (“Newrez”), a Rithm Capital Corp. (NYSE:RITM) company, is a top five mortgage lender and servicer, according to Inside Mortgage Finance, dedicated to providing a customer-first experience throughout the homeownership journey. Newrez offers industry-leading servicing capabilities for owned MSRs and for third-party clients, as well as a robust origination model with presence in the retail, wholesale, correspondent, and consumer direct verticals. Newrez's mission is “to do everything possible to make home happen” through a wide array of products and services. Newrez was established in 2008 and is headquartered in Fort Washington, PA. To learn more about Newrez, visit www.newrez.com.