Travel + Leisure Co. Launches Margaritaville Vacation Club App, Expanding Its Highly Rated Mobile Portfolio

ORLANDO, Fla.--(BUSINESS WIRE)--Travel + Leisure Co. (NYSE:TNL), a leading leisure travel company, today unveiled the latest addition to its growing mobile portfolio with the Margaritaville Vacation Club app. The launch marks the company’s third branded app in 17 months, reflecting its continued investment in putting the power of vacation ownership directly in members' hands.

Designed to reflect Margaritaville Vacation Club’s laid-back, escape-inspired lifestyle, the new app gives members a seamless way to discover, personalize and book resort stays – from island escapes and poolside retreats to sunset experiences by the water. The launch reflects broader shifts in consumer travel behavior as owners increasingly expect mobile-first, personalized vacation experiences.

The Margaritaville Vacation Club app joins Travel + Leisure Co.’s mobile portfolio alongside Club Wyndham and WorldMark, which together have surpassed 435,000 total downloads and driven rapid owner adoption. The Club Wyndham app holds a 4.5-star rating on the iOS App Store, while the WorldMark app has earned a 4.7-star rating — positioning Travel + Leisure Co.’s mobile platforms among the highest-rated in the vacation ownership industry.

“We set out to build the most frictionless and intuitive way to experience vacation ownership, putting the entire journey directly in our members' pockets and transforming what has traditionally been a complex booking process into one that feels effortless," said Sy Esfahani, Chief Technology Officer of Travel + Leisure Co. “But this is about more than convenience. We are using technology to make every vacation feel more personal and connected to how our owners want to travel. From tailored destination and activity recommendations to enhanced on-property experiences, we’re building intelligent digital technologies that inspire discovery and elevate the vacation journey from planning through arrival.”

At the core of that experience is a suite of features designed to personalize the vacation experience even further:

• Vacation Vibes: A proprietary discovery tool that allows members to define the type of getaway they’re looking for – whether it’s beach, mountain, family, city or adults-only. A custom algorithm combined with reservation history, the platform then surfaces personalized recommendations across the company’s resort portfolio.
• Date-First Search Capability: A planning feature that is reshaping how members plan travel, with approximately 30% of bookings now beginning with dates rather than destinations.

Beyond travel booking, Travel + Leisure Co.’s apps are evolving into full-service digital companions that enhance the vacation experience from planning through arrival. At participating resorts, members can browse on-site activities and experiences directly within the app as soon as a trip is confirmed, with in-app booking capabilities rolling out in the coming months.

At Limetree Beach Resort in St. Thomas, for example, Margaritaville Vacation Club owners will be able to reserve experiences such as rum tastings and Carnival-inspired paint-and-pour classes directly through the app. In Hawaii, owners staying at Club Wyndham Bali Hai Villas will be able to book experiences including beginner ukulele lessons and lei-making classes. The company also plans to expand its activity offerings to include local experiences and third-party attractions located near its properties.

With two additional branded apps expected in the next year and strong member adoption across its existing platforms, Travel + Leisure Co. continues to scale its mobile-first strategy, using technology to create more personalized, connected vacation experiences across its growing portfolio of travel brands.

For more information about Travel + Leisure Co., please visit travelandleisureco.com.

About Travel + Leisure Co.

Travel + Leisure Co. (NYSE: TNL) is a leading leisure travel company, providing more than six million vacations to travelers around the world every year. The company operates a diverse portfolio of vacation ownership, travel club, and lifestyle travel brands designed to meet the needs of the modern leisure traveler, whether they’re traversing the globe or enjoying destinations closer to home. This includes experiential brands such as Sports Illustrated Resorts, Eddie Bauer Adventure Club, Margaritaville Vacation Club, and Accor Vacation Club, as well as cornerstone brands, Club Wyndham, WorldMark, and RCI. With hospitality and responsible tourism at its heart, the company’s more than 19,000 dedicated associates worldwide help fulfill its mission to put the world on vacation. Learn more at travelandleisureco.com.