Rogue Raises $2.5M and Secures Launch in 2,800 Walmart Stores Nationwide

Built by the team behind Dollar Shave Club and Liquid Death, the brand is redefining high-protein snacking with active probiotic chips, no seed oils, and no artificial ingredients

LOS ANGELES--(BUSINESS WIRE)--Rogue, a high-protein snack company challenging legacy nutrition brands with bold flavor, clean ingredients, and gut-health support, announced today that it has raised $2.5 million pre-seed to accelerate its national retail expansion and digital commerce strategy. Led by Science Inc. the funding raise includes participation from Uncommon VC and Simple Food Ventures, alongside additional strategic investors.

Rogue will launch online in early May and nationally in 2,800 Walmart stores in July, securing placement in the protein/sports nutrition aisle. The rollout will feature four SKUs, including a retail exclusive Churro flavor available at Walmart.

Beyond retail, Rogue is building a creator-led commerce engine designed to reach digital-first consumers. The company has developed a network of health, wellness, and fitness creators to drive awareness and direct purchasing through TikTok Shop and Amazon, positioning the brand to win both on shelf and online.

“Protein snacks have become a massive category, but consumers have been forced to sacrifice taste for function,” said Tommy Riggs, Co-Founder of Rogue. “We created Rogue so you don’t have to compromise — you can have wild and delicious flavors, real performance benefits, and clean ingredients in one snack.”

Rogue was built in-house by Science Inc., the venture studio behind viral household brands including Dollar Shave Club and Liquid Death, and online snack disrupter Final Boss Sour. The launch marks the studio’s first entry into the fast-growing high-protein snack market, where 10g+ protein products continue to reshape grocery store aisles.

U.S. demand for protein-forward snacks is accelerating, with the category projected to reach approximately $1.8 billion in 2025 and grow at an annual rate of roughly 8–9% over the next decade. As consumers prioritize functional nutrition and convenient, performance-oriented foods, major food companies have expanded aggressively into protein-forward formats through acquisitions and line extensions — signaling long-term confidence in the category’s growth and staying power.

Designed to stand apart from legacy brands, Rogue’s chips and puffs combine high protein with intense, flavor-forward seasoning and active probiotics to support digestion. By eliminating seed oils and artificial ingredients while delivering bold taste, the brand aims to solve a common frustration in the category by offering a protein snack that holds flavor and function.

“Protein snacking is a massive and growing category, but most brands are still being built for the old playbook of win the shelf first, figure out the brand later,” said Michael Jones, General Partner at Science Inc. “Rogue flips that model. We’ve built a digital-first brand with retail scale through Walmart. That ensures a national footprint from day one and combines product innovation, creator-led distribution to accelerate adoption.”

The new capital will support inventory production for the Walmart launch, expansion of creator and affiliate partnerships, hiring across operations and retail, and preparation for broader wholesale distribution following the initial national rollout.

About Rogue

Rogue is a Los Angeles-based protein snack company producing high-protein chips made without seed oils or artificial ingredients and formulated with active probiotics. The company was developed by Science, Inc., the team behind viral household brands Dollar Shave Club and Liquid Death. Launching nationally in 2,800 stores, the snack brand is also available through popular online retailers TikTok Shop and Amazon.

For more information, visit https://roguesnacks.com.