Flowspace Launches Omnichannel Fulfillment Solution for Brands Scaling Across DTC, Retail and Wholesale Channels

New omnichannel fulfillment capabilities give brands automated inventory protection and retail compliance accuracy across every channel they sell through

LOS ANGELES--(BUSINESS WIRE)--Flowspace, a leading omnichannel fulfillment platform, today announced its B2B Retail Fulfillment Solution — a unified offering giving brands a single operational view across every channel they sell through. Built for brands scaling across retail, wholesale and direct-to-consumer channels simultaneously, the solution gives operations teams the control to allocate inventory precisely, meet retailer compliance requirements and maintain visibility across every channel they sell through.

The solution spans every stage of B2B retail fulfillment — from electronic data interchange (EDI) order management, advance ship notice (ASN) processing and Uniform Code Council (UCC) label generation, to retail compliance execution, chargeback dispute management, First In, First Out and First Expired, First Out (FIFO/FEFO) inventory controls, freight management and channel-level reporting — bringing each layer under a single operational view so brands can meet retailer requirements, protect margins and scale on demand.

"The brands we work with are scaling fast and selling everywhere: retail, wholesale, direct-to-consumer and beyond. These capabilities were built to make sure their fulfillment operation scales just as fast, with the inventory protection and compliance controls that keep retail relationships strong and orders accurate," said Karen Chao, chief product and marketing officer at Flowspace.

On April 22, Flowspace released two new capabilities — Inventory Allocation Pools and Order Compliance Automation — that address two of the most persistent challenges facing multichannel brands: inventory cross-consumption between sales channels and warehouse packing errors that lead to chargebacks and lost retail partnerships.

Inventory Allocation Pools: Automated Inventory Protection for Omnichannel Fulfillment

Inventory Allocation Pools gives merchants a rules-based system to reserve inventory for specific sales channels, preventing high-priority retail or wholesale stock from being consumed by lower-priority orders. Merchants can create named inventory pools, assign matching conditions by sales channel or order tag, and allow Flowspace's order management system to route orders automatically. If a pool's inventory is exhausted, matched orders go to backorder rather than drawing from another pool's reserved stock. A dedicated inventory view provides real-time visibility into on-hand, available, committed and inbound quantities across every pool and warehouse location.

"Before inventory allocation pools, we were spending hours every week engineering workarounds — utilizing hold orders, dummy SKUs, manually coordinating with the warehouse just to make sure Target inventory didn't get pulled by another retailer. Now that we’ve turned this on, I no longer stress about which retailer orders will be allocated first, and we’re able to receive and prepare high priority orders faster than before,” said Hector Omoigui, Supply Chain Director at Reel Products Inc.

Order Compliance Automation: Accuracy From Pick to Ship

Order Compliance Automation embeds step-by-step compliance instructions directly into the warehouse fulfillment workflow. Using Flowspace's Order Automation engine, merchants can create packing directives — including text, images and links — that surface for warehouse staff during packing. Optional verification settings require staff to confirm instructions have been reviewed before proceeding, or to upload a photo of the completed pack before an order can be closed. Verification photos are stored on the order page, creating an auditable compliance record for every order shipped.

The capability is designed for brands with custom packaging requirements, high-value products or retail compliance mandates.

Availability

Inventory Allocation Pools and Order Compliance Automation are available now for all Flowspace customers. Brands interested in learning more should contact their Flowspace account manager or visit flow.space to request a consultation.

About Flowspace

Flowspace is a modern omnichannel fulfillment platform that combines powerful technology with expert fulfillment operations to deliver seamless and scalable execution that moves with your business. The company helps brands adapt quickly to changing demand through flexible capacity, real-time visibility and a distributed fulfillment network designed for speed, reliability and resilience.

For more information, visit flow.space.