VENU in Active Discussions with Several Municipalities in Northern Colorado for a $350M+ Entertainment Destination Set to Redefine Live Experiences Across Colorado

Multi-Seasonal, Omni-Content Venue Unlike Anything Built in Colorado, Designed to Set a New Standard for Live Entertainment in the American West

COLORADO SPRINGS, Colo.--(BUSINESS WIRE)--Venu Holding Corporation ("VENU" or the “Company”) (NYSE American: VENU), owner, operator, and developer of premium live entertainment destinations, today announced it is in active discussions with several Northern Colorado municipalities for a potential development of a next-generation, multi-seasonal, multi-configurational entertainment venue with an expected capacity of 12,500. With a projected investment exceeding $350 million, this proposed destination is designed to set a new standard not just for Colorado, but for live entertainment in the American West. A fully immersive, omni-content experience with no peer in the state.

Northern Colorado is one of the most dynamic and underserved live entertainment markets in the American West. Anchored by growing communities including Fort Collins, Greeley, Loveland, and Boulder, the region is home to more than one million residents and counting. Colorado State University, the University of Colorado Boulder, and the University of Northern Colorado together enroll more than 80,000 students, creating a built-in and highly engaged fan base.

"We have long believed in the potential of the Northern Colorado market, and I am excited to share our progress as we continue to scale our Colorado footprint," said JW Roth, Founder, Chairman, and CEO of VENU^®. "We are encouraged by the interest we have received across the region and can't wait to share more on this world-class development in the future."

If completed, the venue would be unlike anything in the state of Colorado, with nothing like it on the Front Range. Built on a more-than-music model, the proposed destination is designed to program year-round across concerts, festivals, corporate events, and other experiences, maximizing utilization, broadening revenue streams, and delivering consistent returns across all four seasons.

Central to the experience will be elevated Owners Clubs bunkered into the heart of the venue and VENU's signature Luxe FireSuites™, offering the most exclusive ownership opportunity in Colorado live entertainment. Designed for discerning fans, corporate partners, and investors seeking their own stake in the live experience, FireSuites pair unparalleled sightlines and hospitality with the exclusivity of a private suite environment.

With its projected investment, year-round omni-content programming model, next-generation immersive technology, and premium hospitality offerings, VENU's proposed Northern Colorado destination is poised to become a defining landmark for the state of Colorado and a generational cultural anchor for the region. A permanent addition to the Company's growing portfolio that will change how the country thinks about live entertainment in the American West.

For Luxe FireSuite investment information, visit venu.live/luxefiresuites.

About Venu Holding Corporation

Venu Holding Corporation ("VENU") (NYSE American: VENU) is a premier owner, developer, and operator of luxury, experience-driven entertainment destinations. Founded by Colorado Springs entrepreneur J.W. Roth, VENU has a portfolio of premium brands that includes Ford Amphitheater, Sunset Amphitheaters, Phil Long Music Hall, The Hall at Bourbon Brothers, Bourbon Brothers Smokehouse and Tavern, Aikman Owners Clubs, and Roth’s Sea & Steak. With venues operating and in development across Colorado, Georgia, Oklahoma, and Texas and a nationwide expansion underway, VENU is setting a new standard for live entertainment.

VENU has been recognized nationally by The Wall Street Journal, The New York Times, Billboard, VenuesNow, and Variety for its innovative and disruptive approach to live entertainment. Through strategic partnerships with industry leaders such as AEG Presents, NFL Hall of Famer and Founder of EIGHT Elite Light Beer, Troy Aikman, Billboard, Aramark Sports + Entertainment, Tixr, Boston Common Golf, Niall Horan, and Dierks Bentley, VENU continues to shape the future of the entertainment landscape. For more information, visit VENU’s website, Instagram, LinkedIn, or X.

Forward Looking Statements

Certain statements in this press release constitute "forward-looking statements" within the meaning of the federal securities laws. Words such as "may," "might," "will," "should," "believe," "expect," "anticipate," "estimate," "continue," "predict," "forecast," "project," "plan," "intend" or similar expressions, or statements regarding intent, belief, or current expectations, are forward-looking statements. While Venu believes these forward-looking statements are reasonable, undue reliance should not be placed on any such forward-looking statements, which are based on information available to us on the date of this release. These forward-looking statements are based upon current estimates and assumptions and are subject to various risks and uncertainties, including without limitation those set forth in the company’s filings with the SEC, not limited to Risk Factors relating to its business contained therein. Thus, actual results could be materially different. Venu expressly disclaims any obligation to update or alter statements whether because of new information, future events or otherwise, except as required by law.