Samsung Study Finds Canadians Are Paying a “Time Tax” at Home

New Bespoke AI appliances help reduce everyday friction with intelligent automation and connected experiences designed to give Canadians time back

TORONTO--(BUSINESS WIRE)--Canadians are losing more time than they realize to everyday household chores, according to a new research study¹ from Samsung Electronics Canada, revealing a growing “time tax” that is disrupting routines and driving demand for smarter home solutions.

The national survey found that nearly 9 in 10 respondents (89%) say it would be helpful if appliances could reduce the time spent on chores, highlighting a clear shift toward technology that simplifies daily life. Tasks once considered routine are now major sources of friction. Laundry continues to be a key pain point, with 43% of respondents saying it takes too much time and one in three (32%) delaying plans to get it done. Meanwhile, 64% say cooking requires too much guesswork, and nearly all respondents (97%) admit they regularly throw away food, often due to busy schedules or losing track of expiry dates.

“The reality is that Canadians are spending a significant amount of time managing their homes, and those small moments add up quickly,” said Scott Brown, Head of Division, Home Appliances, Samsung Electronics Canada. “What we are seeing is a clear shift toward solutions that take work off people’s plates, appliances that simplify routines, reduce guesswork and ultimately give people more time back in their day.”

To help address this challenge, Samsung is introducing its Bespoke AI appliance lineup in Canada, designed to reduce the time, effort and mental load required to manage a modern home through intelligent, AI-powered automation.

Samsung’s Bespoke AI lineup is designed to move beyond traditional appliances and act as an intelligent home companion. Powered by advanced AI capabilities, these appliances can automatically adapt to user habits, optimize performance and reduce the need for constant monitoring, helping take the guesswork out of everyday tasks.

These experiences are brought together through SmartThings², Samsung’s connected platform that enables users to monitor and control their appliances from anywhere, creating a more seamless and responsive home environment.

Across the home, this translates into meaningful time savings and less day-to-day friction. Samsung’s all-in-one Bespoke AI washer and dryer, for example, eliminates the need to transfer clothes between machines, removing an entire step from the process, while completing a full wash and dry cycle in as little as 98 minutes³. At the same time, AI-powered features can help reduce food waste and simplify meal preparation by minimizing guesswork and helping users better manage what they have on hand.

The research also shows that most Canadians are increasingly looking for appliances that require less effort and oversight. Three-quarters (75%) of respondents say they want laundry systems that require less monitoring, while more than half (56%) say the ability to control appliances from their phone would make chores easier. Interest is particularly strong among younger Canadians and families, who report higher levels of chore-related stress and greater openness to automation.

At the same time, concerns around cost and sustainability are shaping expectations at home. Nearly three-quarters (72%) of Canadians are concerned about rising energy costs, and 75% say they would pay more for energy-efficient appliances—reinforcing demand for solutions that are not only convenient, but also help optimize energy use.

Together, these findings signal a broader shift in how Canadians view the role of the home, from a place that requires constant management to one that works more intelligently in the background. With its Bespoke AI lineup, Samsung is helping redefine the home as a connected, responsive environment that reduces everyday friction and gives people more time back in their day.

About Samsung Canada

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, digital signage, smartphones, wearables, tablets, home appliances and network systems, as well as memory, system LSI and foundry. Samsung is also advancing medical imaging technologies, HVAC solutions and robotics, while creating innovative automotive and audio products through Harman. With its SmartThings ecosystem, open collaboration with partners, and integration of AI across its portfolio, Samsung delivers a seamless and intelligent connected experience.

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^1 Edelman Canada conducted a 10-miunte online quantitative survey in English and French among a representative sample of 1,500 Canadians who are part of the Leger opinion panel, between October 16-24, 2025.

^2 Available on supported Android and iOS devices. All devices must be connected to Wi-Fi or other wireless network, and registered with a single Samsung account.

^3 Based on using a Super Speed cycle only with a 10 lb DOE load (cotton 50% + polyester 50%). Individual results may vary based on actual load content.