Pantene Introduces Sunkiss Glow: A New Leave-In Hair Protection Spray for Strong, Shinier Hair All Summer Long

Scientifically proven Pro-Vitamin Formula Protects Color, Prevents Hair Damage from UV, Salt & Chlorine Exposure

CINCINNATI--(BUSINESS WIRE)--Pantene, the #1 most awarded haircare brand*, today announced the launch of Pantene Sunkiss Glow, an innovative leave-in treatment spray designed to protect hair from summer's most damaging environmental stressors. The new formula featuring the Pro-Vitamin Complex with niacinamide, biotin, and vitamin E, adds shine and frizz control while providing multi-layer defense against three of summer's primary hair threats: sun, salt, and chlorine.

Pantene Sunkiss Glow is a lightweight, on-the-go spray designed to enhance shine and reduce color fading while strengthening and nourishing hair, making it an essential and easy addition to any summer hair care routine.

"Summer should be about enjoying sun, sand, and water - not worrying about damaged hair," said Jeni Thomas, Ph.D., Global Principal Scientist for Pantene. "Sunkiss Glow represents our commitment to providing solutions that keep hair looking vibrant and strong, no matter what the season brings. With the right protection, we can fully embrace summer adventures and still have healthy, shiny, vibrant hair."

Key Product Benefits:

• Performance – The leave-in spray enhances shine and reduces frizz for sleek, radiant, and strong hair
• Ingredients & Formulation – The Pro-Vitamin Complex features niacinamide, biotin, and vitamin E, providing a multi-layer defense against summer’s hair threats
• UV, Salt & Chlorine Protection – The antioxidant-rich formula featuring niacinamide, biotin, and vitamin E helps shield hair from environmental stressors common during beach days and pool season
• Reduces Color Fading – Antioxidants and hydrating ingredients help maintain hair color vibrancy, extending the life of color-treated hair
• Strengthens & Reduces Breakage – Pro-vitamin B5 builds protein bonds to strengthen hair against breakage from the inside-out
• On-the-Go Detangling & Hydration – Lightweight spray provides instant detangling and hydration without heavy buildup
• Engineered for All Hair Types – From straight to textured hair, the lightweight, deep-absorbing formula provides all hair types strength and protection from the inside-out, making it ideal for anyone spending time outdoors

The lightweight formula complements existing Pantene routines without adding heavy residue. The enhanced shine profile and refreshing scent make Sunkiss Glow a sensory experience, helping people feel confident in their hair's appearance and resilience throughout the season.

Summer activities like swimming, sun exposure, and saltwater immersion expose hair to cumulative damage that can result in dryness, color fading, and breakage. Pantene Sunkiss Glow addresses these concerns with a proactive solution that works in real time, allowing people to enjoy their summer experiences without compromising hair health or appearance. Simply shake it and spray it on damp or dry hair as often as you need it.

For color-treated hair, the protective formula helps reduce color fading caused by the sun, resulting in vibrant & shiny hair. For all hair types, the combination of protection, hydration, and strengthening benefits supports healthier-looking hair that maintains its natural beauty throughout summer.

Pantene Sunkiss Glow will be available starting May 2026 at major retailers nationwide and online.

*2017-2026 hair care awards from US Beauty & Lifestyle publications/websites

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always^®, Ambi Pur^®, Ariel^®, Bounty^®, Charmin^®, Crest^®, Dawn^®, Downy^®, Fairy^®, Febreze^®, Gain^®, Gillette^®, Head & Shoulders^®, Lenor^®, Olay^®, Oral-B^®, Pampers^®, Pantene^®, the #1 most awarded hair care brand, SK-II^®, Tide^®, Vicks^®, and Whisper^®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at https://www.pg.com/news.

About Pantene

With over 75 years of science-led innovation in haircare, Pantene, the #1 most awarded haircare brand*, has established itself as a leader in damage repair and healthy hair. Powered by its signature Pro-Vitamin formula, Pantene helps strengthen hair, repair signs of damage, and deliver visibly healthier results. Pantene offers a wide range of solutions tailored to different hair types and needs, making healthy, strong hair accessible to all.