Malar Group Closes Attaboy Labs' Friends & Family Round, Joins Wellness Brand as Strategic Partner

Investment establishes Malar as strategic partner as the clinically-dosed wellness brand prepares its next phase of growth and global expansion.

TORONTO--(BUSINESS WIRE)--Malar Group, the investment firm founded and led by Sayan Navaratnam, today announced it has closed the Friends & Family round of Attaboy Labs, Inc., the wellness brand behind the clinically-dosed daily supplement Every Damn Day. The investment combines capital with a long-term strategic partnership focused on scaling Attaboy into a global consumer brand.

Founded by Nick Lawhon, Attaboy Labs has built a differentiated position in a crowded wellness category by leading with formulation rather than marketing. Every Damn Day combines creatine, electrolytes, and cognitive-support ingredients — all at clinical doses, with no proprietary blends and no caffeine — into a single daily serving. The product is third-party tested and fully transparent in its labeling.

The investment establishes Malar as a strategic partner in Attaboy's next phase — supporting product development, international expansion, and broader ecosystem access across Malar's portfolio and partner network. For Malar, the investment extends a pattern of backing founder-led brands building category-defining positions.

"The Malar Group isn't just closing our Friends & Family round — they're joining us as a strategic partner as we build Attaboy into a global supplement brand," said Nick Lawhon, Founder and CEO of Attaboy Labs, Inc. "Their commitment reflects shared conviction that clinically-dosed, transparent wellness products deserve a much bigger stage. We're funded, we're focused, and we're ready to scale."

"Most of what we see in the wellness space is marketing in search of a product. Attaboy is the opposite," said Sayan Navaratnam, Founder and CEO of Malar Group. "Clinically-dosed formulations, full ingredient transparency, and a loyal base of customers who actually use the product every day — that's a real business. Nick has built something with genuine conviction behind it, and our job is to help him take it global, starting here at home in Canada."

Attaboy will use the investment to expand its product roadmap, accelerate customer acquisition, and prepare for Canadian market entry, with broader international expansion to follow.

About Attaboy Labs

Attaboy Labs is a wellness brand built on clinically-dosed, transparent formulations. Its flagship product, Every Damn Day, is a once-daily supplement designed to support energy, focus, strength, recovery, and hydration without caffeine or proprietary blends. Attaboy's products are third-party tested and made in Utah with globally sourced, high-quality ingredients. The brand serves a rapidly growing base of customers across North America. Learn more at attaboylabs.com.

About Malar Group

Malar Group is an investment firm founded and led by Sayan Navaratnam. The firm invests in technology-driven companies and high-conviction consumer brands across industries, with an emphasis on long-term strategic partnership, operator access, and global scaling support. Learn more at malargroup.com.