NAIL-AID Accelerates National Growth Following Strong Portfolio Gains and Sell-Through of Newly Launched Cuticle Oil Jelly, Expands into High-Frequency Retail Channels

MIAMI--(BUSINESS WIRE)--NAIL-AID®, a 22-year leader in high-performance, accessible nail treatments made in the USA, announced strong national sales performance and continued expansion following the launch of its Cuticle Oil Jelly, a solid-state alternative to traditional liquid cuticle oils.

Since launch, Cuticle Oil Jelly has delivered rapid sell-through across Walmart stores and sustained demand on Amazon, supported by double-digit turns and repeat purchase behavior. The performance reflects a shift toward more convenient, mess-free formats and reinforces NAIL-AID’s ability to translate product innovation into immediate consumer adoption at national scale.

The momentum builds on NAIL-AID’s national retail platform. Now in its 21st year as a Walmart supplier, the brand is stocked in all 4,500 U.S. locations, maintains a long-standing Amazon Vendor Central partnership spanning more than a decade with top-performing category results, and continues to lead in H-E-B’s curated beauty assortment throughout Texas. Across the broader portfolio, NAIL-AID is delivering record sales in 2026, with accelerated growth expected in 2027 as distribution expands.

Cuticle Oil Jelly introduces a solid-state “jelly” format designed to deliver targeted hydration without drip, seepage, or leakage. The format aligns with how consumers use products in real life, enabling precise, on-the-go application across both natural nail and press-on routines.

As adoption increases, NAIL-AID is expanding beyond traditional beauty aisle placement into high-frequency, impulse-driven retail environments. New single-unit packaging formats have been developed to support checkout and convenience placements across a wide range of channels, including mass, drug, grocery, and specialty retail. This expansion significantly broadens the addressable market and positions the product as an everyday, impulse-friendly item.

The proprietary CleanClick™ closure provides audible confirmation when sealed, giving users confidence that the product is secure in a handbag, backpack, gym bag or carry-on. The combination of solid-state format and engineered closure creates a differentiated system designed for portability, ease of use and repeat application.

“We are seeing strong validation across both retail and digital channels,” said Tam Tran, Founder of NAIL-AID. “Consumers are responding to a format that fits how they actually live. This is about making cuticle care simple, portable, and part of everyday routines.”

To support continued growth, NAIL-AID is launching a large-scale, AI-assisted social media campaign designed to rapidly develop, test, and scale more than 50 short-form “moment” videos across TikTok, Instagram, and other platforms. These brief, everyday wait-time scenarios demonstrate how Cuticle Oil Jelly can be applied instantly, without drip or mess, and securely closed with the CleanClick™ closure for on-the-go use.

Key Features

• Solid-State Precision: Concentrated hydration without drip or runoff
• On-the-Go Use: Designed for quick, mess-free application anytime, anywhere
• CleanClick™ Closure: Audible snap engineered to help prevent accidental leaks
• Multi-Use Compatibility: Suitable for natural nails and press-on routines
• Nutrient-Enriched: Petroleum-free formula with collagen and vitamin E
• Sensory Platform: Available in Soft Vanilla and Sweet Peach, with additional fragrance variants in production

Cuticle Oil Jelly is available nationwide at Walmart and Amazon, and at H-E-B, the leading Texas-based retailer known for its highly curated beauty assortment. Expanded retail formats and continued channel growth are underway.

About NAIL-AID

Founded 22 years ago, NAIL-AID is a U.S.-based nail treatment innovator known for developing high-performance, accessible solutions within the mass beauty channel. With long-standing national retail partnerships and a disciplined focus on product development and distribution, NAIL-AID continues to scale as a platform for growth within the personal care category.